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Warner Bros. Games · 3 days ago

Manager, User Acquisition

Burbank, CA

Full-time

Onsite

Mid Level

$100K/yr - $186K/yr

Warner Bros. Games is a leader in the games industry, seeking a Manager, User Acquisition to enhance their user acquisition capabilities across various channels. The role involves optimizing user acquisition strategies, benchmarking against competitors, and collaborating with cross-functional teams to drive effective marketing execution.

Digital EntertainmentPC Games

Responsibilities

UA Optimization : Manage the day-to-day operations across Facebook, Google, TikTok, Applovin, Moloco, Liftoff, IronSource, Unity Ads, and others, following data in order to invest budgets with the maximum return on ad spend (ROAS) and scale

Competitive Benchmarking : Keep a pulse on direct and indirect competitors’ user acquisition strategies and ad creative. Inform our team of the market trends on these channels to keep at the cutting edge of where the market is going

Channel Leadership : Dig in to deeply understand the algorithms for the UA channels in your portfolio. Drive strategy, negotiate terms, and engage with external partners to gain access to alpha and beta tests

Aligned Execution : Work closely with colleagues in analytics, product marketing, and creative services to ensure alignment in execution on test measurement and audience messaging

Reporting : Report internally on performance at all dimensions for specific marketing channel and game combinations, exposing the trends and opportunities based on data driven insights