Royal Caribbean Group · 1 day ago
Manager, Digital Content Devel
Miami, FL
Full-time
Onsite
Senior Level
7+ years expRoyal Caribbean Group is an exciting company that offers unique ways to explore the world through its career opportunities. The Manager, Digital Content Devel will lead the strategic development and execution of website merchandising initiatives, optimizing guest engagement and driving revenue through innovative digital strategies.
Travel
Responsibilities
Develop a detailed roadmap and implement comprehensive eCommerce strategies for Casino, Loyalty, and Co-brand Rewards initiatives, aligning with overall brand objectives and business targets
Oversee the planning, execution, and optimization of website content, including landing pages, targeted offers, and personalization efforts to enhance guest engagement and conversion
Partner with marketing, product, creative, technology and revenue teams to coordinate efforts, prioritize initiatives, and ensure seamless execution of web campaigns
Drive prioritization of the web development backlog for specialty programs for the eCommerce brand experience web content teams for royalcaribbean.com and celebritycruises.com
Leverage data insights and customer segmentation to deliver tailored messaging and offers, maximizing relevance and fostering loyalty among casino guests and loyalty program members
Manage the execution of promotional campaigns and web merchandising journeys, ensuring timely deployment, effectiveness tracking, and continuous improvement based on performance analytics
Utilize analytics and guest data to inform merchandising strategies, identify opportunities for growth, and optimize the digital guest journey
Mentor and guide a team of marketing professionals and web authors, fostering a collaborative environment focused on innovation and excellence
Create ecommerce specialty program performance reports and presentations and deliver to key stakeholders
Qualification
Required
Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred
7+ years of experience in eCommerce merchandising, digital marketing, or loyalty program management, ideally within the travel, hospitality, gaming, or leisure industries, with at least 2 of those years managing direct reports
Proven track record of developing and executing successful digital campaigns that drive engagement and revenue
Strong stakeholder management and communication skills, with the ability to influence cross-functional teams
Expertise in personalization technology, content management systems, and analytics tools (e.g., Google Analytics, Adobe Analytics, Adobe Target, Adobe Experience Cloud, Adobe Experience Manager or similar)
Strategic thinker with a data-driven mindset and a passion for delivering exceptional guest experiences
Strong working experience with A/B testing, personalization, and customer segmentation
Ability to thrive in a fast-paced, dynamic environment
Preferred
MBA preferred
Benefits
Competitive compensation and benefits package
Excellent career development opportunities
Company
Royal Caribbean Group
Royal Caribbean Group is a cruise vacation company with a global fleet of 63 ships traveling around the world.
10001+ employees
H1B Sponsorship
Royal Caribbean Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (36)
2024 (19)
2023 (12)
2022 (14)
2021 (4)
2020 (14)
Funding
Current Stage
Public CompanyTotal Funding
$15.43BKey Investors
RCI HoldingsMorgan Stanley
2025-09-22Post Ipo Debt· $1.5B
2025-05-14Post Ipo Debt· $2.28B
2024-09-16Post Ipo Debt· $1.5B
Leadership Team
Jason Liberty
Chairman and Chief Executive Officer
Matt Denesuk
SVP, Chief AI Officer
Recent News
2025-12-20
Company data provided by crunchbase