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Veronica Beard · 1 day ago

Senior Director, Performance Marketing

NYC Metro Area

Full-time

Onsite

Director/Executive

8+ years exp

Veronica Beard is looking for a Senior Director of Performance Marketing to join our Digital team. This role involves developing and executing data-driven digital marketing strategies to drive customer acquisition and revenue growth while maintaining profitability.

ApparelFashionLifestyleRetail

H1B Sponsor Likely

Responsibilities

Lead and manage the strategy for performance marketing campaigns across paid search, paid social, display, and affiliate channels

Set KPIs and develop comprehensive dashboards to monitor and report on performance marketing outcomes, ensuring that campaigns are continually optimized for maximum ROI

Forecast and track impact of digital paid media on overall DTC business performance

Retain financial control and allocation responsibility for the digital marketing budget for paid search, paid social, affiliates and other new/ innovative digital channels

Implement testing efforts and identify new opportunities to improve ad creatives, landing pages, and conversion rates across platforms

Partner with the brand marketing and communication teams on global strategic marketing plans, adjusting paid media strategy in accordance with budgetary considerations and goals, and helping to drive both thought leadership and execution of new international markets as we grow the business

Partner with external innovators to ensure our approaches are consistently raising the bar on efficiency and digital disruption, beyond the norm of other fashion brands

Work closely with the retention marketing team to optimize customer retention strategies using a data-first approach

Lead and develop internal team of 3 direct reports along with media agency to manage paid media channels and analyses as well as project management, marketing strategy, landing page optimization, creative best practices and report building and modeling

Establish and regularly share Key Performance Indicators (KPIs) for adoption organization wide, such as CAC, LTV and attribution modeling for paid channels

Maintain accountability for all KPIs, reporting, forecasting and testing for paid media initiatives and proposing changes to improve digital position to senior management

Qualification

Digital MarketingData AnalysisBudget ManagementGoogle AnalyticsData VisualizationCommunication SkillsProblem-SolvingOrganizational Skills

Required

8+ years of Digital Marketing experience; agency experience preferred

Strong analytical, problem-solving, and decision-making abilities and working knowledge of data visualization/reporting tools (Sigma, Looker, etc.)

Must be proficient in Excel & Google Analytics

Proven track record of accountability managing significant budgets and optimizing marketing spend based on data-driven insights

Self-motivated, results driven, highly organized, have strong attention to detail

Strong communication skills, with the ability to present complex data insights and marketing strategies to C-level executives

A self-starter personality that can thrive in the fast-paced environment of a rapidly growing company

Ability to work well in high-pressure, short-deadline situations

Company

Veronica Beard

Veronica Beard is an apparel & fashion company that provides women's sportswear and shoes.

Founded in 2010

New York, New York, USA

201-500 employees

http://veronicabeard.com

H1B Sponsorship

Veronica Beard has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1)