Marketing Data Analyst jobs in United States
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Orange County's Credit Union · 2 days ago

Marketing Data Analyst

Orange County's Credit Union is a leading financial service provider with over 80 years of experience serving members. They are seeking a Marketing Data Analyst to bridge business strategy and data, delivering insights that drive member acquisition, retention, engagement, and growth.

BankingFinancial ServicesInsurance
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Culture & Values

Responsibilities

Partner with Marketing, Product, and Analytics teams to align business strategy with actionable data insights
Analyze member behavior, product performance, and digital channel effectiveness to identify growth opportunities
Build segmentation models, predictive analytics, and attribution frameworks to measure ROI and member lifetime value (LTV)
Deliver clear reporting and dashboards using SQL Server, Power BI, Excel, and Looker
Leverage familiarity with Microsoft Azure services to support data analysis and reporting
Conduct market and competitive research, focusing on financial services and Fintech trends
Provide insights to support digital product launches, campaign measurement, and member engagement strategies
Collaborate with IT, Data Engineering, and Compliance teams to ensure data integrity, governance, and regulatory compliance
Present actionable insights and recommendations to executives and business stakeholders

Qualification

SQL ServerPower BIExcelLookerMicrosoft AzureDigital marketing analyticsCompliance knowledgeTableauPythonGoogle AnalyticsGoogle Tag ManagerFunnel analysisAttribution modelsMember engagement strategiesAgile environment experience

Required

Bachelor's degree in business Analytics, Statistics, Economics, Computer Science, or related field
3+ years of analytics or business analyst experience in financial services, banking, credit unions, or Fintech
Strong hands-on experience with SQL Server, Power BI, Excel, and Looker
Familiarity with Microsoft Azure services
Familiarity with compliance and regulatory requirements (e.g., Reg Z, UDAAP, GLBA, data privacy standards)
Experience working in an Agile or fast-paced tech environment
Strong understanding of digital marketing analytics, funnel analysis, attribution models, and LTV
Ability to translate business requirements into actionable data insights
Excellent communication and presentation skills for both technical and non-technical stakeholders
Organized, detail-oriented, and skilled at managing time-sensitive projects

Preferred

Experience with Tableau and Python a plus
Experience with Google Analytics and Google Tag Manager (GTM) a strong plus

Benefits

Anthem Vivity HMO & Delta Care USA Dental - Orange County's Federal Credit Union (OCFCU) covers 100% of the associates' monthly premium
Life insurance at no cost to employees.
401(k) – OCCU automatically contributes 3% of the employee’s earnings PLUS matches up to 5% of the employee’s contribution (dollar for dollar)
Vacation hours – 13 days per year and rolls over year to year, and increases with tenure
Sick hours – 7 days per year and rolls over year to year
Paid Holidays – 11 days per year plus 3 partial days
Annual performance merit increases
Professional and personal development programs, including educational grants up to $2k per year, and step progression opportunities
Annual discretionary bonus
Professional, friendly work environment focused on achieving goals, recognizing successes, and excelling at member service.

Company

Orange County's Credit Union

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Orange County's Credit Union is a banking & financial services firm offering loans,insurance and related services.

Funding

Current Stage
Growth Stage

Leadership Team

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Kathy Jumper
Chief Executive Officer
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Greg Krause
SVP/CFO
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Company data provided by crunchbase