Director of Customer Lifecycle Marketing (3935) jobs in United States
cer-icon
Apply on Employer Site
company-logo

GBG Plc · 1 week ago

Director of Customer Lifecycle Marketing (3935)

positionBoston, Massachusetts, United States
timeFull-time
remoteHybrid
seniorityDirector/Executive

GBG Plc is focused on enabling safe and rewarding digital lives for everyone, leveraging technology for identity and address verification. The Director of Customer Lifecycle Marketing will oversee the entire customer journey, managing a team to deliver campaigns aimed at pipeline and revenue growth, while collaborating with various teams to optimize campaign performance.

AnalyticsComputerData IntegrationFraud DetectionInformation ServicesInformation TechnologyMachine LearningSecuritySoftware

Responsibilities

Plan, manage, and deliver campaigns that support pipeline and revenue growth from GBG’s core audience segments, including both existing customers and new business
Lead a team of demand generation managers and customer marketers, as well as external agency and contractor support
Optimize performance from key campaign touchpoints, including email database marketing, webinars, and other channels
Work closely with product marketing, sales, and customer teams to drive adoption of GBG solutions
Measure KPIs and performance to pipeline, revenue, and campaign goals, as well as ROI from marketing activities

Qualification

Multi-channel marketingCampaign managementHubSpotSalesforceCreativity

Required

Proven ability to drive results from multi-channel, integrated marketing campaigns, especially from an enterprise target audience
Experience managing adoption, cross-sell, and retention marketing to an existing global customer base
Experience with HubSpot, Salesforce, 6sense, or similar technologies
Ability to ideate new campaign plans, bring creativity into the organization, and gather alignment from stakeholders across the organization

Company

GBG Plc

twittertwittertwitter
company-logo
GBG is the leading expert in global identity and location tech, enabling safe and rewarding digital lives for genuine people, everywhere.
dateFounded in 1989
location
Chester, Cheshire, GBR
people-size1001-5000 employees
web-link
https://www.gbgplc.com/en/

Funding

Current Stage
Public Company
Total Funding
$117.02M
2021-12-09Series Unknown· $117.02M
2010-08-27IPO

Leadership Team

leader-logo
Nico Bruel
Sales Director, ID Verification & Fraud
linkedin

Recent News

BusinessCloud
The movers & shakers on the FTSE 100 & 250 today
2025-12-02
BusinessCloud
IRIS Software Group appoints Marissa Carlson as CMO
2025-11-04
BusinessCloud
Five stars for Snowball
2025-10-31
Company data provided by crunchbase