DreamWorks Animation · 1 week ago
Sr. Director, Data Product & Strategy
30 Rockefeller Plaza, New York, NEW YORK
Full-time
Hybrid
Director/Executive
$195K/yr - $235K/yr
8+ years expNBCUniversal is one of the world's leading media and entertainment companies. They are seeking a Senior Director, Data Product & Strategy to lead the development and execution of their enterprise-wide Customer Data and Activation Platform strategy, overseeing the lifecycle of customer data and ensuring data-driven marketing efforts deliver maximum ROI.
AnimationFilmMedia and Entertainment
Responsibilities
Define a comprehensive data vision for the Customer Data Ecosystem and marketing platforms that aligns with organizational goals and competitive trends
Translate strategic objectives into actionable plans for data activation and marketing technology
Own the data governance framework for all first-party customer data, including defining core data standards and ensuring adherence to privacy regulations (GDPR, CCPA)
Implement risk management practices to safeguard data integrity and ethical use
Oversee the marketing data ecosystem (CDP, Media, Measurement), managing the roadmap for data ingestion, ETL/ELT enhancements, and feature rollouts
Lead cross-functional prioritization sessions and manage delivery pipelines (e.g., JIRA) with engineering teams to ensure timely execution and resource alignment
Research emerging data technologies and trends to maintain a cutting-edge marketing data ecosystem
Drive adoption of innovative solutions that improve data quality, integration, and activation capabilities
Define global audience segmentation strategies to optimize marketing performance
Identify and execute opportunities for data monetization, leveraging first-party data assets to generate revenue and competitive advantage
Serve as the primary advocate for marketing data initiatives, presenting vision, impact, and progress to executive leadership and key stakeholders
Build consensus and secure buy-in for strategic priorities across the organization
Lead organizational change efforts to embed data-driven marketing practices and ensure successful platform adoption
Promote transparency and information sharing to foster trust and alignment
Provide strong leadership for the data activation and operations function, including team growth and capability building
Mentor and coach team members, fostering professional development and high performance
Encourage collaboration across data teams (scientists, engineers, analysts) and business units (Marketing, Sales, Product)
Qualification
Required
8+ years of progressive experience in digital marketing, marketing technology, or data product management, with significant experience operating at a strategic leadership level
Comprehensive understanding and strategic experience overseeing major Customer Data, Media, and Measurement Platforms (e.g., CDP like Segment/Tealium, DSPs, DMPs, Web Analytics, Ad Servers) and their complex integration across the marketing technology stack
Technical Expertise and Data Literacy including a comprehensive understanding of data analysis techniques, data modeling, data visualization, and data quality
Proficiency with analytical tools (SQL, BI tools) for guiding technical decisions
Proven success in vision casting, developing and executing complex data strategies, managing a portfolio of projects, and driving organization-wide adoption of new systems
Bachelor's degree in Computer Science, Engineering, or a related field (Master's degree preferred) or equivalent relevant executive experience
Preferred
Master's degree preferred
Benefits
Medical, dental and vision insurance
401(k)
Paid leave
Tuition reimbursement
A variety of other discounts and perks
Company
DreamWorks Animation
DreamWorks Animation SKG, Inc. engages in the development, production, and exploitation of animated films and associated characters
1001-5000 employees
H1B Sponsorship
DreamWorks Animation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (7)
2023 (5)
2022 (12)
2021 (13)
2020 (19)
Funding
Current Stage
Public CompanyTotal Funding
$15M2016-04-28Acquired
2015-02-12Post Ipo Equity· $15M
2004-10-28IPO
Leadership Team
Kate Swanborg
SVP, Technology Communications and Strategic Alliances
Shabrayia Cleaver
Associate Producer / Producer (Feature/Short)
Recent News
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2025-12-09
2025-11-05
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