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Clever Inc. · 1 day ago

Senior Product Marketing Manager

United States

Full-time

Remote

Senior Level

$136K/yr - $160K/yr

5+ years exp

Clever Inc. is on a mission to connect every student, worldwide, to a world of learning. They are seeking a Senior Product Marketing Manager to lead application partner expansion and growth by driving the go-to-market strategy and ensuring commercial success for their product segments.

Big DataData IntegrationEdTechEducation

Growth Opportunities

Responsibilities

Drive and lead complex product launch initiatives, from initial market research to post-launch performance analysis and iteration

Define the methods for measuring impact and success across all marketing programs for the owned product/segment

Act as the primary spokesperson and subject matter expert for their product area to internal sales, leadership, and external non-executive audiences

Fully drive, lead, and scope GTM initiatives, identifying and anticipating challenges to meeting schedule/deadlines and using strong judgment to resolve them

Develop differentiated positioning, value propositions, and messaging that significantly enhance customer engagement and satisfaction. Integrate advanced storytelling into all core assets

Design and deliver comprehensive training and enablement tools, actively facilitating and coaching team members and Sales/GTM partners to articulate the product's value effectively

Synthesize data from multiple sources to inform marketing and business strategy. Raises hypotheses and designs research and experimentation programs aimed at resolving key business questions

Mentor and support other PMMs and cross-functional partners to navigate complex GTM challenges

Qualification

Product marketing experienceGTM strategyData synthesisAnalysisSales enablementStorytellingLeadershipCustomer empathyCommitment to inclusionCreativity

Required

5+ years of product marketing experience, with a proven track record of successfully owning and leading multiple complex GTM campaigns for B2B or consumer products

Demonstrated expertise in data synthesis and analysis, with experience driving business outcomes through data

Experience telling engaging customer stories with internal and external stakeholders; you are a skilled storyteller as much as you are a marketer

Experience balancing perfectionism with pragmatism in a growing environment

Experience distilling technical products, such as an API, to a general audience

Creativity in tackling business opportunities

Proven ability to coach team members, provide strong organizational support, and gain commitment from senior stakeholders on strategic initiatives

An interest in working on complex challenges in education

Commitment to inclusion and belonging: Clever believes that the classrooms we serve and our company's halls should be spaces that are diverse and inclusive. We seek opportunities and celebrate actions that further allow us to build diverse teams, include every voice, and create a safe space for everyone to bring their authentic selves into the workplace