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Mondelēz International · 1 day ago

Manager, Influencer & Partnerships

United States

Full-time

Remote

Mid, Senior Level

$97K/yr - $134K/yr

5+ years exp

Mondelēz International is leading the future of snacking and is seeking an experienced marketer for Perfect Bar. The role involves driving consumer engagement through influencer strategies, brand partnerships, and PR efforts to enhance the brand's presence across social and cultural moments.

Consumer GoodsFood and BeverageFood ProcessingManufacturing

Responsibilities

Lead paid and earned influencer marketing strategies for all product launches and ongoing, evergreen brand initiatives

Personally oversee our macro and long-term influencer program by managing budgets, cultivating strong relationships, and overseeing the full partnership lifecycle — from scouting and contracting through execution of all in-house content deliverables

Partner with and manage our external influencer agency who executes day-to-day management for all remaining partner tiers, ensuring their work aligns with our strategic vision and delivers authentic storytelling

Spearhead our organic seeding strategy to spark earned conversations, including managing seeding agencies, fulfillment, and creative implementation

Lead brand partnership programs, cultivating robust connections and orchestrating multiple activations from concept to execution each year

Lead day-to-day PR agency management and support the development of culturally resonant PR stunts that strengthen brand positioning and amplify Perfect Bar’s presence across cultural moments

Oversee key events, experiences, and activations that drive engagement across influencer, brand partnership, and PR initiatives

Define, track and optimize KPIs across influencer, partnerships & PR programs – continuously analyzing performance and identifying opportunities to scale and optimize

Manage the influencer and partnership budget to maximize the impact of each activation

Partner closely with paid media and organic social partners to develop engagement-driving content

Qualification

Influencer marketingBrand partnershipsSocial media strategyContent strategyPerformance analyticsTrend-spottingProactive mindsetCollaboration skillsCommunication skillsNegotiation skillsAttention to detail

Required

5+ years of influencer marketing experience in food, beverage, beauty, health & wellness, or lifestyle brands

Proven track record of developing, executing, and scaling high-impact influencer campaigns across social platforms, including managing macro talent and fostering long-term creator relationships

Experience managing or contributing to brand partnerships, co-branded campaigns, or cross-industry collaborations

Deep understanding of the creator economy, social media platforms, and content strategy, with the ability to measure performance and optimize results

Strong collaboration, communication, and negotiation skills to build relationships with creators, agencies, partners, and internal stakeholders

Ability to adapt quickly, multitask effectively, and thrive in a fast-paced, highly collaborative environment

Proficiency with influencer sourcing and analytics tools

Exceptional aesthetic judgment with a strong attention to detail

Appreciation for culture, trends, and emerging platforms, with a pulse on what drives meaningful engagement for target consumers