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NASCAR · 1 week ago

Manager, O'Reilly Auto Parts & Craftsman Truck Series Social Media

Charlotte, NC

Full-time

Onsite

Mid, Senior Level

5+ years exp

NASCAR is a community of passionate individuals united in the growth of their sport. They are seeking a Manager for the O'Reilly Auto Parts & Craftsman Truck Series Social Media who will shape content strategies and engage fans through various social media platforms.

RacingSports

Responsibilities

Lead day-to-day programming for O’Reilly Auto Parts and Craftsman Truck Series social channels, including X, Facebook and the launch of Instagram channels for both series

Develop and execute distinct content strategies that reflect each series while still aligning to NASCAR’s broader social and marketing goals

Create and maintain an always-on content calendar that captures the energy of race weekends, partner campaigns, and key tentpole moments

Serve as the platform expert, monitoring trends, testing new formats, and refining tactics that drive fan engagement and follower growth

Collaborate with Creative Design, Production, Editorial & Brand Social to concept, script, and publish content that delivers both brand storytelling and real-time racing coverage

Partner with NASCAR’s Brand Content and At-Track Production teams to plan and capture original content that fuels each series storytelling throughout the season

Write and edit copy for all posts, ensuring tone, accuracy, and cultural relevance across platforms

Work cross-functionally with O’Reilly Auto Parts, Craftsman, and Partnership Marketing so each series’ presence helps meet partner objectives while still laddering up to the NASCAR brand

Manage social deliverables for partner campaigns and collaborate on content that authentically integrates their brands into the NASCAR conversation

Use social analytics and reporting tools to evaluate performance, share insights, and evolve content strategy

Identify high-performing content themes and social moments that can be scaled across NASCAR’s channels

Lead on-site and remote coverage for Truck Series events and key O’Reilly activations

Ensure NASCAR’s social storytelling captures the emotion, personalities, and competition of the series week to week

Directly supervises assigned staff

Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws

Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems

Qualification

Social media managementContent strategy developmentAdobe editing softwareStorytellingMicrosoft Office SuiteCollaboration with partnersPassion for motorsportsCreative instinctsAttention to detail

Required

Bachelor's degree in marketing, communications, or related field from four-year college or university

A minimum of five (5) years of experience managing social media for a brand, team, or league, preferably in sports or entertainment; or equivalent combination of education and experience

Proficient in company-provided hardware and software, including Microsoft Office Suite

Working knowledge of Adobe editing software

Valid driver's license

Deep understanding of social media platforms, trends, and analytics

Exceptional writing and storytelling skills

Experience collaborating with partners and/or sponsors on branded content

Ability to work non-traditional hours, including weekends and overnight travel

Strong creative instincts, attention to detail, and a passion for motorsports culture