Demand Generation Manager (3936) jobs in United States
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GBG Plc · 1 week ago

Demand Generation Manager (3936)

positionBoston, Massachusetts, United States
timeFull-time
remoteHybrid
seniorityMid Level

GBG Plc is focused on enabling safe and rewarding digital lives for genuine people everywhere. They are seeking a Demand Generation Manager who will be responsible for planning, delivering, and optimizing impactful campaigns that create pipeline and revenue globally, particularly in the US region.

AnalyticsComputerData IntegrationFraud DetectionInformation ServicesInformation TechnologyMachine LearningSecuritySoftware

Responsibilities

Plan, manage, and deliver campaigns that support pipeline and revenue growth from GBG’s core audience segments, including both existing customers and new business
Proactively identify opportunities for growth and brainstorm creative campaign activations
Build webinars, email campaigns, lead nurturing programs, and more
Continuously test and learn best practices for demand generation tactics, and identify opportunities for improvement
Measure and report on campaign performance and contribution to pipeline, and work with sales to ensure closed loop follow up with every good lead

Qualification

Campaign ManagementDemand GenerationEmail MarketingLead NurturingCreative Thinking

Required

Experience in planning, delivering, and optimizing impactful marketing campaigns
Strong understanding of demand generation tactics and best practices
Ability to coordinate with cross-functional teams including content, product marketing, and marketing operations
Experience in building webinars, email campaigns, and lead nurturing programs
Proven track record of measuring and reporting on campaign performance
Ability to identify opportunities for growth and creative campaign activations
Experience in working with sales teams to ensure follow-up on leads

Company

GBG Plc

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GBG is the leading expert in global identity and location tech, enabling safe and rewarding digital lives for genuine people, everywhere.
dateFounded in 1989
location
Chester, Cheshire, GBR
people-size1001-5000 employees
web-link
https://www.gbgplc.com/en/

Funding

Current Stage
Public Company
Total Funding
$117.02M
2021-12-09Series Unknown· $117.02M
2010-08-27IPO

Leadership Team

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Nico Bruel
Sales Director, ID Verification & Fraud
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