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Theo · 1 day ago

Performance Marketing Specialist [REMOTE - US]

United States

Full-time

Remote

Entry, Mid Level

$60K/yr - $75K/yr

2+ years exp

Theo is a fast-growing performance media agency headquartered in Portland, Oregon. The Performance Marketing Specialist will support media management and optimization for assigned accounts, collaborating with various internal teams and clients to enhance campaign performance through strategic recommendations and insights.

AdvertisingAnalyticsMarketingSEO

Responsibilities

Manage paid media campaigns including Search, Social, and Video

Build, monitor and optimize campaigns with attention to detail, including targeting strategy, bid and budget management, ad copy creation and messaging strategy, landing page experience, and A/B testing

Report on campaign performance and provide insights and strategic recommendations for performance improvement

Collaborate with Account Management, Strategy, Analytics, and UX internal teams

Build digital media campaigns and support day-to-day campaign management and optimizations

Manage, monitor & communicate pacing and performance for assigned clients

Use reporting, analytics, and trend tools to keep a pulse on performance and optimization opportunities, offering related insights and recommendations

Support communication with clients in relation to paid media management, performance, optimizations & opportunities

Stay up to date on platforms’ capabilities, best practices & BETAs; identify and communicate media trends and recommendations beyond existing media plans

Support media vendor representative communications, partnership, & expectations

Work with stakeholders to verify & QA media tags

Continually work to expand knowledge of cross-channel paid media efforts

Qualification

Paid media managementGoogle AdsMeta advertisingCampaign optimizationPerformance reportingSubject matter expertiseCRO familiaritySEO familiarityTime managementCommunication skillsCollaborationOrganizational skills

Required

2+ years of agency/in-house performance media experience

2+ years of experience in 1+ primary digital advertising consoles (Google Ads, Meta)

Plan, forecast, build, & execute media campaigns

Monitor & optimize daily pacing & performance based on client KPIs

Report on campaign performance & provide detailed insights

Provide strategic recommendations & testing plans

Independently manage & prioritize day-to-day tasks and client deliverables

Collaborate with strategy, analytics, UX, clients & partner agencies

Communicate with client about campaign performance & recommend opportunities

Be a subject matter expert within the agency on ad consoles & trafficking

Become a subject matter expert within the agency on industry trends & platforms

Expand knowledge of cross-channel media & full-funnel implementation

Stay up to date on platforms' best practices & BETAs

Outstanding organizational and time management skills and the ability to handle multiple projects while meeting deadlines

Excellent verbal and written communication skills and the ability to work both individually and in a team environment – strong ability to articulate and document findings and recommendations