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FASTer Way to Fat Loss · 1 month ago

Director of Coach Led Growth

Clearwater, FL

Full-time

Onsite

Lead/Staff, Director/Executive

5+ years exp

FASTer Way to Fat Loss is seeking a Director of Coach-Led Growth to transform their coach force into a high-performing distribution channel. This role involves creating systems for lead generation, optimizing coach performance, and driving consumables growth through effective training and partnerships.

E-Commerce PlatformsFitnessHealth CarePersonal HealthWellness

Responsibilities

Build & Lead the Coach-Led Growth Engine

Create a predictable, measurable system for coach-driven lead generation and conversions

Develop monthly/quarterly coach growth playbooks

Architect coach-led execution for launches, hero product campaigns, and new client programs

Build segmentation targeting top performers, rising stars, and dormant coaches

Set performance standards for engagement and productivity

Amplify Coach Organic Lead Generation

Develop a weekly organic lead generation framework

Create social selling templates and content strategies

Increase lead volume through prompts, incentives, and challenges

Align messaging with Marketing

Improve Coach Conversion Performance

Increase NCLP → NC conversion rates

Optimize referral and ambassador pathways

Build simple, high-converting funnels for coach use

Drive Consumables Growth Through Coaches

Build a consumables activation strategy

Equip coaches with assets and incentives

Partner with Product & Marketing for hero product launches

Build Systems for Coach Accountability

Create a KPI dashboard

Establish reporting expectations

Identify and replicate top coach behaviors

Intervene when coach activity drops

Coach Training & Activation

Lead weekly workshops and trainings on organic lead gen, social selling, conversion, consumables adoption, and retention

Build coach confidence in storytelling and selling

Cross-Functional Partnership

Align with Marketing, Programming, Product, and Tech to ensure seamless coach workflows and activation

Leadership & Cultural Influence

Serve as a visible, energizing leader coaches trust

Create momentum, hype, and a performance culture

Celebrate wins and reinforce mission alignment

Qualification

Growth ManagementAffiliate ManagementSocial SellingTraining DevelopmentInfluencer MarketingData-Driven MindsetKPI OwnershipLeadership PresenceOperational SkillsCoaching ExperienceCommunication SkillsMotivational SkillsStrategic Thinking