Reddit, Inc. · 2 hours ago
Principal Software Engineer, Ads Product
United States
Full-time
Remote
Lead/Staff
$261K/yr - $365K/yrReddit is a community-driven platform that connects millions of users with brands through effective advertising experiences. They are seeking a Principal Software Engineer to lead the technical efforts for their ads product, focusing on creating innovative solutions and mentoring other engineers while ensuring alignment with the company's technical strategy.
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Responsibilities
Technical Strategy: Operate across the company, partnering with Consumer Product, Core Infrastructure, and Trust & Safety leadership to align technical roadmaps. You will identify company-level problems and drive solutions that benefit the entire engineering organization
Cross-Domain Architecture: Architect systems that span the entire Reddit stack
Organizational Transformation: Identify bottlenecks in how our teams build software—whether technical (legacy debt, slow CI/CD) or organizational (siloed teams, unclear contracts)—and drive systemic changes to resolve them. You will solve hard technical and organizational problems
Mentorship: Serve as a beacon of engineering excellence, specifically mentoring Staff (L6) and Senior (L5) engineers. You will help them navigate career growth, technical challenges, and influence, raising the bar for the entire ~100-person organization
Full-Stack Agnosticism: Whether your background is primarily Frontend or Backend, you will own the end-to-end technical solution. You will ensure that API designs enable performant UIs and that data models support future product flexibility
Qualification
Required
Technical Strategy: Operate across the company, partnering with Consumer Product, Core Infrastructure, and Trust & Safety leadership to align technical roadmaps
Cross-Domain Architecture: Architect systems that span the entire Reddit stack
Organizational Transformation: Identify bottlenecks in how our teams build software—whether technical (legacy debt, slow CI/CD) or organizational (siloed teams, unclear contracts)—and drive systemic changes to resolve them
Mentorship: Serve as a beacon of engineering excellence, specifically mentoring Staff (L6) and Senior (L5) engineers
Full-Stack Agnosticism: Whether your background is primarily Frontend or Backend, you will own the end-to-end technical solution
A Product-Centric Technologist: You care deeply about the user experience (both redditors and advertisers)
An Organizational Influencer: You have a proven track record of solving problems that require both code changes and people/process changes
Ads Domain Expert: You understand the complexities of the ad tech ecosystem—auctions, attribution, privacy (ATT/SKAdNetwork), brand safety, and campaign management
Force Multiplier: You have a history of making the teams around you significantly better, faster, and happier
Benefits
Comprehensive Healthcare Benefits and Income Replacement Programs
401k with Employer Match
Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
Family Planning Support
Gender-Affirming Care
Mental Health & Coaching Benefits
Flexible Vacation & Paid Volunteer Time Off
Generous Paid Parental Leave
Company
Reddit, Inc.
Reddit is the heart of the internet, where millions of people get together to talk about any topic imaginable.
Founded in 2005
1001-5000 employees
H1B Sponsorship
Reddit, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (99)
2024 (63)
2023 (76)
2022 (70)
2021 (68)
2020 (39)
Funding
Current Stage
Public CompanyTotal Funding
$1.33BKey Investors
FidelityVy CapitalTencent
2024-03-21IPO
2021-08-12Series F· $410M
2021-02-08Series E· $367.95M
Leadership Team
Steve Huffman
CEO
Chris Slowe
CTO
Recent News
2026-01-22
initialized.com
2026-01-21
2026-01-16
Company data provided by crunchbase