Lead Digital Analytics Engineer jobs in United States
cer-icon
Apply on Employer Site
company-logo

Gen · 1 day ago

Lead Digital Analytics Engineer

positionUSA - New York, New York
timeFull-time
remoteHybrid
senioritySenior Level, Lead/Staff
date6+ years exp

Gen is a leading company in digital analytics, seeking a highly skilled Lead Digital Analytics Engineer to modernize their site analytics and tagging infrastructure across a multi-brand ecommerce ecosystem. This role involves both strategic and hands-on execution, partnering with various teams to implement a unified measurement foundation and ensure data quality and governance.

Cyber SecurityDigital MediaInformation Technology
check
H1B Sponsor Likelynote

Responsibilities

Design a unified, scalable data layer schema that supports multiple brands, experiences, and business needs
Audit and evaluate current data layer implementations; define a clear plan to migrate to a consistent model
Document event naming standards, business logic, and instrumentation requirements
Partner with engineering to ensure accurate, performant implementation across platforms
Consolidate and rationalize multiple tag management systems into a single, clean, governed environment
Audit existing tags, triggers, variables, and scripts; remove redundancies and resolve conflicts
Implement tagging best practices, governance controls, and release processes to ensure long-term stability
Maintain the TMS as the single source of truth for analytics and marketing instrumentation
Lead the deployment of a new analytics platform (e.g., GA4, Adobe, Amplitude, Mixpanel, Snowplow) from requirements to validation
Translate business needs into technical tracking specifications and event taxonomy
Collaborate with our analytics agency for architecture and tool recommendations while owning internal execution
Validate that data collection is accurate, complete, and aligned with KPIs and reporting needs
Build automated QA workflows and monitoring systems using tools like ObservePoint, Tag Inspector, or custom scripts
Establish repeatable testing processes for new site releases and features
Implement alerting and dashboards to proactively detect breakage or data drift
Create documentation, guidelines, and governance processes that ensure long-term data integrity
Partner with engineering, product, marketing, UX, and privacy teams to align on measurement strategy and instrumentation
Provide technical expertise and clear communication to both technical and non-technical stakeholders
Contribute to a culture of data quality, transparency, and consistent measurement across the organization

Qualification

Digital analytics expertiseTag management systemsData layer architectureAnalytics platform implementationJavaScript skillsData quality monitoringCross-functional collaborationCommunication

Required

Expertise in digital analytics & tag management — strong hands-on experience with GTM, Tealium, or Adobe Launch
Data layer architecture & engineering skills — ability to design and implement scalable schemas across complex ecosystems
Strong JavaScript & debugging skills — comfortable writing custom logic, troubleshooting issues, and validating data in DevTools
Analytics implementation experience — deploying, configuring, and validating GA4, Adobe Analytics, Amplitude, Mixpanel, or similar tools
Data quality & monitoring capabilities — familiarity with automated auditing tools and governance frameworks
6–10+ years in digital analytics engineering, tag management, or web data collection roles
Experience modernizing legacy analytics systems or consolidating multi-brand environments
Understanding of privacy, consent management, and data governance best practices
Ability to act as a strategic architect and hands-on implementer in an individual contributor role
Excellent communication skills and the ability to influence across teams without direct authority

Company

Gen

twittertwittertwitter
company-logo
Gen is a cybersecurity company that offers security, identity protection, and privacy solutions.
dateFounded in 2022
location
Tempe, Arizona, USA
people-size5001-10000 employees
web-link
https://www.gendigital.com

H1B Sponsorship

Gen has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (2)
2023 (2)
2022 (1)
2021 (2)
2020 (2)

Funding

Current Stage
Public Company
Total Funding
$950M
2025-02-13Post Ipo Debt· $950M
2022-11-08IPO

Leadership Team

leader-logo
Rich Matta
General Manager and Head of ReputationDefender
linkedin

Recent News

PR Newswire
Gen Threat Labs Calls it "The Year the Internet Outgrows Human Intuition"
2025-12-09
Morningstar.com
Shaping the Future of AI
2025-12-08
PR Newswire
Gen to Present at the Barclays Global Technology Conference
2025-12-05
Company data provided by crunchbase