Mattel, Inc. · 1 day ago
Associate Manager, Toy Marketing - Cars
El Segundo, CA
Full-time
Onsite
Mid, Senior Level
$110K/yr - $125K/yr
5+ years expMattel, Inc. is a leading global toy and family entertainment company known for its iconic brand portfolio. The Associate Manager will support the Toy Marketing Manager in developing strategies for the Disney Cars toy portfolio, managing pricing, and collaborating on product development.
Consumer GoodsManufacturingOnline GamesPC GamesToys
Responsibilities
Develop toy strategy by segment (core, premium, collector, preschool, etc.)
Manage toy pricing architecture and competitive positioning
Partner with leadership to build 3–5 year toy product roadmaps, balancing innovation and refresh cycles
Own consumer/play insights specific to toy usage and play patterns
Collaborate with Design/R&D to bring toys from concept to shelf
Assist in coordinating with regional commercial teams in gaining buy-in to global product strategies at all levels
Own toy business performance (revenue, margin, SKU productivity)
Provide input to Brand Marketing on packaging, messaging, and feature storytelling
Cultivate relationship with our partners at Disney while stewarding one of their most popular franchises
Qualification
Required
5+ years (3 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing
Project management: Managing complex product development timelines
Roles in category management, product marketing, or product development
Experience partnering with design and manufacturing
Background in CPG or toy companies, ideally with exposure to retail buyer dynamics
Strong quantitative/financial skills (forecasting, pricing, SKU productivity analysis)
Product strategy & roadmap: Ability to define toy segments, pricing ladders, and innovation cycles
Collaboration with design/R&D: Comfort working with creative, engineering, and manufacturing teams
Retail/channel knowledge: Ability to leverage insights to build mass, specialty, and e-commerce distribution strategies
Business & financial management: Strong grasp of SKU productivity, margin targets, and overall toy category P&L
Financial acumen: Experience with P&L at the brand or category level
Communication skills: Excellent at storytelling, presentations, and influencing senior leadership. Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel
Benefits
Competitive total pay programs
Comprehensive benefits
Company
Mattel, Inc.
We empower generations to explore the wonder of childhood and reach their full potential.
10001+ employees
H1B Sponsorship
Mattel, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (26)
2024 (23)
2023 (28)
2022 (21)
2021 (10)
2020 (27)
Funding
Current Stage
Public CompanyTotal Funding
$600M2025-11-05Post Ipo Debt· $600M
2009-09-28IPO
Leadership Team
Christopher Sinclair
CEO
Ynon Kreiz
Chairman and CEO
Recent News
Digital Commerce 360
2026-01-07
2026-01-07
Company data provided by crunchbase