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GBTA | Global Business Travel Association · 1 week ago

Director, Integrated Marketing and Analytics

United States

Full-time

Remote

Director/Executive

7+ years exp

GBTA is the world’s premier business travel and meetings trade organization, and they are seeking a Director of Integrated Marketing and Analytics to lead their global marketing efforts. This role focuses on ensuring cohesive and measurable marketing strategies, managing integrated campaigns, and delivering insightful analytics to drive performance and inform decisions.

Professional NetworkingTourismTravel

No H1B

Responsibilities

Own GBTA’s global product and event marketing calendar to align campaigns across regions and products

Manage marketing operations tools and processes to streamline marketing campaign planning and execution

Standardize campaign playbooks and align campaigns to audience segments and lifecycle stages

Support localization of campaigns to ensure global relevance

Lead departmental OKR tracking and global campaign/revenue reporting

Own marketing analytics tools and deliver executive-ready reports and presentations showing marketing performance and business impact

Analyze marketing data to identify trends, growth opportunities, and inform strategic decisions

Other duties as assigned

Qualification

Integrated marketingData analysisExecutive reportingCloud-based systemsMS Office SuiteLeadership experienceCollaborationCommunication skillsTime managementOrganizational skills

Required

Bachelor's degree in Marketing, Business, or related field; Masters degree preferred

7+ years in integrated marketing, operations, or analytics, including leadership experience

Strong data analysis and reporting skills with experience presenting to executives

Highly collaborative leader with cross-functional and agency management experience

Excellent interpersonal, (oral and written) communication, time management, and organizational skills

Must have the ability to manage and track deadlines and action items, and professionally secure answers from internal and external staff on deadline items

Ability to multitask various projects while remaining focused and dedicated to high-quality output

Strong technical skills, including cloud-based systems. Must have a high level of skills in MS Office Suite – Excel, PowerPoint, and Word