TP-Link Systems Inc. · 3 days ago
Senior Manager, User Growth & Engagement
Irvine, CA
Full-time
Onsite
Senior Level
$140K/yr - $170K/yr
5+ years expTP-Link Systems Inc. is a global provider of reliable networking devices and smart home products. The Senior Manager, User Growth & Engagement will unify fragmented user data and automate lifecycle programs to drive user retention and product adoption.
ElectronicsHardwareHealth CareInternetSoftware
No H1B
Responsibilities
Build a unified user identity by integrating fragmented data across website, app, email, and retail systems
Lead digital strategy and execution across CRM channels (email, app messaging, and web) to drive user activation, retention, and repeat purchase
Build and grow user communities (forums, reviews, ambassadors) to strengthen product advocacy and brand affinity
Develop and automate lifecycle programs (onboarding, feature adoption, loyalty, cross-sell, win-back) to increase engagement and customer LTV
Serve as the marketing automation expert, architect workflows, improve deliverability and personalization, and maximize effectiveness of CRM/CDP tools
Manage and mentor a small team across email, web, and analytics, ensuring alignment with business goals and continuous capability improvement
Own CRM/CDP platform operations including segmentation, multi-channel campaign deployment, performance analytics, and optimization
Partner closely with Product and Marketing teams to surface user insights that guide roadmap decisions and drive feature adoption
Track and report key growth KPIs including activation, retention, repeat purchase rates, churn reduction, and lifetime value
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, Information Systems, or a related field required
5-8+ years of experience in CRM, lifecycle marketing, user operations, or growth automation
Proven success activating and retaining large-scale user bases (1M+ users preferred)
Hands-on expertise with CRM and CDP platforms (e.g., Salesforce Marketing Cloud, HubSpot, Braze, Mailchimp, Klaviyo or similar)
Proven success developing and executing multi-channel lifecycle programs using email, push, and in-app messaging
Strong technical capability in automation, segmentation, personalization, and building complex customer journeys
Experience in consumer electronics, IoT, or app-connected hardware ecosystems
Comfortable working cross-functionally with Product, Engineering, eCommerce, and Support
Experience managing community engagement platforms (forums, reviews, advocacy programs)
Excellent communicator able to turn user data into actionable business recommendations
Comfortable working cross-functionally with Product, Engineering, eCommerce, and Support
Preferred
Experience with subscription, membership, or loyalty program growth
Knowledge of behavioral copywriting principles for lifecycle optimization
Experience leading small teams or direct reports
Familiarity with data privacy regulations (GDPR, CCPA, CAN-SPAM, etc.) and compliant communication practices
Benefits
Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401k funds
15 days accrued vacation
11 paid holidays
Bi-annual pay increases
Health and wellness benefits, including free gym membership
Quarterly team-building events
Free lunch Friday
Company
TP-Link Systems Inc.
Headquartered in the United States, TP-Link Systems Inc.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ben Allcock
Vice President – B2B UK & Ireland
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