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Nanit · 1 day ago

Senior Manager, Social Strategy

New York, NY

Full-time

Hybrid

Senior Level

$130K/yr - $140K/yr

6+ years exp

Nanit is a high-growth baby tech company that is transforming parenthood through innovative baby monitoring solutions. The Senior Manager, Social Strategy will lead and scale the company's organic social presence, setting strategic direction and overseeing content creation across platforms like Instagram and TikTok.

BabyChild CareHealth CareInformation TechnologyMachine Learning

Work & Life Balance

Responsibilities

Own the organic social strategy across channels, with Instagram and TikTok as primary drivers

Set strategic and creative direction grounded in brand platform, insights and performance

Develop audience-led social thinking, content approaches for distinct parent mindsets

Evolve Nanit’s social voice, tone, and point of view across platforms

Balance planned content systems with timely, trend-aware opportunities

Partner with paid social counterparts to scale high-performing ideas

Manage and mentor one direct report, providing strategic direction and feedback

Partner with influencer lead to identify, onboard, and oversee creators on retainer, ensuring their work aligns with strategy and brand standards

Define the role of secondary channels including LinkedIn, Reddit, and Substack within the broader social ecosystem

Qualification

Organic social strategyInstagram expertiseTikTok expertiseData-informed decision makingPeople leadershipCreative directionTrend awarenessFluency with paid socialCollaboration