BetterHelp · 2 days ago
Editorial Strategist, SEO & Content
Mountain View, CA
Full-time
Hybrid
Mid, Senior Level
$120K/yr - $140K/yr
4+ years expBetterHelp is the world’s largest online therapy service, committed to making mental health care accessible to everyone. The Editorial Strategist will shape the editorial roadmap, ensuring high-quality and discoverable content while collaborating cross-functionally to meet organic growth goals.
Health CareHealth DiagnosticsInternetMental HealthTherapeuticsWellness
Responsibilities
Own the editorial content calendar in partnership with the Head of SEO, prioritizing categories, themes, and formats based on strategic opportunity
Define content angles, framing, narrative structure, and key messaging for new articles, updates, and category builds
Design editorial frameworks and templates that ensure clarity, accessibility, authority, and search intent alignment
Identify opportunities for new hubs, subcategories, and topical expansion through keyword, intent, and competitor analysis
Translate SEO insights into prioritized content clusters, briefs, and scalable templates
Monitor generative search ecosystems (SGE, AI Overviews, LLM-driven results) and guide editorial adjustments to maintain visibility
Scope, brief, and publish research-driven content in partnership with Brand and PR
Create clear, structured content briefs covering outlines, tone, SEO requirements, research inputs, and sourcing expectations
Guide editors and writers on depth, clinical accuracy, readability, and user intent
Recommend high-impact updates, rewrites, or repositioning of underperforming content
Act as the editorial owner for accuracy, sensitivity, inclusivity, and narrative quality
Partner with clinical and legal teams to validate sensitive or high-risk content
Uphold and evolve brand voice and editorial guidelines across all content surfaces
Ensure cohesive storytelling across blog, category pages, video scripts, and social content
Analyze SEO, engagement, and AI-visibility metrics to inform editorial improvements
Recommend and evaluate tests across headlines, structure, snippets, and metadata
Communicate insights to SEO leadership, linking editorial changes to rankings, traffic, category growth, and conversion impact
Recommend landing page improvements or new page creation based on performance and competitive analysis
Qualification
Required
4–7+ years in editorial strategy, SEO content strategy, or digital publishing in a high-volume content environment
Strong understanding of mental health or other sensitive, regulated domains preferred
Experience managing an editorial team
Demonstrated ability to translate keyword research and search data into editorial strategy
Skilled at structuring content for user intent, discoverability, clarity, and authority
Proficiency with keyword tools, analytics platforms, and generative search tools (e.g., Ahrefs, Profound, GSC, SimilarWeb, AirOps)
Experience working with a CMS (publishing workflows, templates, content modeling, QA)
Exceptional writing, editing, and narrative-structuring skills
Deep understanding of inclusive language, clinical nuance, and editorial sensitivity requirements
Strong communication skills with the ability to collaborate across SEO, clinical, brand, PR, and legal teams
Preferred
Strong understanding of mental health or other sensitive, regulated domains preferred
Benefits
Remote work with regular in-person bonding experiences sponsored by the company
Competitive compensation
Holistic perks program (including free therapy, employee wellness, and more)
Excellent health, dental, and vision coverage
401k benefits with employer matching contribution
The chance to build something that changes lives – and that people love
Any piece of hardware or software that will make you happy and productive
An awesome community of co-workers
Company
BetterHelp
BetterHelp is an online counseling platform that connects its members to licensed therapists.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2015-01-01Acquired
Leadership Team
Jan Belke
Country Manager | DACH
Recent News
Home Health Care News
2025-11-18
Company data provided by crunchbase