AVARA · 1 day ago
Director of Marketing & Customer Analytics
DFW Metroplex
Full-time
Onsite
Director/ExecutiveAVARA is seeking a strategic and hands-on leader as their Director of Marketing and Customer Analytics to lead data-driven insights that fuel growth of the brand. This role involves understanding customer behavior, campaign performance, and optimizing marketing strategies to unlock profitable growth.
Retail
Responsibilities
Lead deep understanding of who our current customer is — their motivations, preferences, purchase drivers, and behavioral patterns
Own customer segmentation and profiling to identify high-value audiences and behavioral patterns
Analyze customer acquisition, retention, repeat purchase, and churn dynamics across channels
Build and maintain dashboards tracking customer KPIs (LTV, CAC, retention rate, frequency, AOV)
Partner with the Marketing and E-commerce teams to inform targeting, personalization, and lifecycle strategies
Lead measurement and reporting of marketing campaign performance across paid, owned, and earned channels
Build and refine marketing attribution models to assess ROI and inform budget allocation
Identify drivers of traffic, conversion, and engagement to optimize channel strategy and creative direction
Collaborate with the E-commerce team to monitor site performance, conversion funnel, and customer journey metrics
Conduct deep-dive analyses on site behavior to identify conversion opportunities and UX improvements
Partner on A/B testing strategy and post-campaign performance evaluations
Work with Data Engineering partners to ensure data pipelines, tagging, and integrations are optimized for marketing measurement
Define data requirements and metrics for new marketing channels, campaigns, and customer programs
Implement and manage analytics tools and visualization platforms (e.g., GA4, Looker, Amplitude, or similar)
Work closely with FP&A to align marketing performance insights with financial outcomes (CAC, payback, contribution margin)
Collaborate cross functionally on insights that inform product development and brand storytelling
Present findings and strategic recommendations to cross functional partners and leadership in a clear, compelling, and actionable way
Qualification
Required
Strategic and hands-on leadership experience in marketing and customer analytics
Strong analytical skills with the ability to turn complex data into actionable insights
Experience in customer segmentation and profiling
Proficiency in building and maintaining dashboards tracking customer KPIs (LTV, CAC, retention rate, frequency, AOV)
Experience in measuring and reporting marketing campaign performance across various channels
Ability to build and refine marketing attribution models
Experience in analyzing customer acquisition, retention, repeat purchase, and churn dynamics
Collaboration experience with E-commerce teams to monitor site performance and customer journey metrics
Experience in conducting deep-dive analyses on site behavior
Ability to implement and manage analytics tools and visualization platforms (e.g., GA4, Looker, Amplitude, or similar)
Experience working with Data Engineering partners to optimize data pipelines and integrations
Ability to present findings and strategic recommendations to cross-functional partners and leadership
Preferred
Experience in a fast-paced, entrepreneurial environment
Passion for using data to unlock profitable customer growth and brand potential
Company
AVARA
Avara was founded in 2018 by Emily Wickard, who after spending 20 years in Finance, had grown tired of the corporate world.
Founded in 2018
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Emily Shack Wickard
Founder
Company data provided by crunchbase