TP-Link Systems Inc. · 1 week ago
Sr. Content Marketing Manager, Business Networking
Irvine, CA
Full-time
Onsite
Senior Level
$150K/yr - $210K/yr
5+ years expTP-Link Systems Inc. is a global provider of reliable networking devices and smart home products. The Senior Content Marketing Manager will lead and execute content marketing initiatives, developing strategies that drive brand awareness, engagement, and lead generation while collaborating with cross-functional teams.
ElectronicsHardwareHealth CareInternetSoftware
No H1B
Responsibilities
Content Strategy: Develop and execute a comprehensive content marketing strategy aligned with business goals, including brand awareness, lead generation, and customer retention
Content Creation: Oversee the creation of high-quality content such as blog posts, white papers, case studies, eBooks, videos, infographics, and social media posts. Ensure content is engaging, informative, and tailored to target audiences
SEO and Optimization: Collaborate with the SEO team to ensure content is optimized for search engines, identifying keyword opportunities and improving organic search rankings
Content Distribution: Manage content distribution across various platforms including social media, email campaigns, and partner websites to maximize reach and impact
Analytics and Reporting: Monitor and analyze content performance using tools like Google Analytics, HubSpot, or similar platforms. Provide regular reports on KPIs (engagement, traffic, conversion rates) and adjust strategies as necessary
Cross-Functional Collaboration: Work closely with product marketing, design, and other teams to align content with brand messaging, product launches, and overall marketing campaigns
Leadership and Mentorship: Manage and mentor junior content creators, freelancers, and third-party vendors to ensure consistent quality and timely delivery of content
Qualification
Required
Bachelor's degree in Marketing, Communications, Journalism, or related field
5+ years of experience in content marketing, with a proven track record of developing successful content strategies
Strong understanding of SEO principles and content optimization techniques
Excellent writing, editing, and communication skills
Proficient in using content management systems (CMS), marketing automation tools, and analytics platforms
Experience with managing content creation for B2B audiences
Ability to manage multiple projects simultaneously, meeting tight deadlines in a fast-paced environment
Experience with video content creation, webinars, and podcasts is a plus
Preferred
Experience working in a leadership role with direct reports
Good technical understanding of business networking solution or related product
Background in digital marketing and familiarity with paid media strategies
Ability to think both creatively and analytically
Strong project management skills and attention to detail
Benefits
Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401k funds
Over four weeks of PTO per year
Bi-annual pay increases
Health and wellness benefits, including free gym membership
Quarterly team-building events
Company
TP-Link Systems Inc.
Headquartered in the United States, TP-Link Systems Inc.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ben Allcock
Vice President – B2B UK & Ireland
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