The Salvation Army USA Eastern Territory · 2 days ago
Digital Marketing and Graphic Design Specialist
Canton, MA
Full-time
Onsite
Senior Level
$25.57/hr - $38.31/hr
5+ years expThe Salvation Army USA Eastern Territory is seeking a Digital Marketing and Graphic Design Specialist to contribute to their creative design and marketing strategies. The role involves managing social media strategies, website content, and graphic design for various initiatives to enhance awareness and fundraising efforts for the organization.
Non-profit Organization Management
Responsibilities
Work collaboratively with Director of Communications to design and develop content for the website, with particular attention to increase website traffic/visitors
Refresh and update content as necessary
Design user-friendly content in a format that will engage users with timely events and news updates
Create and implement strategies for collecting images for inclusion on webpages and in creative materials
Provide graphics and/or support to staff across the Division
Provide meaningful progress reports including traffic statistics
Assist in covering events and stories via photography, reporting, and video for inclusion
Assist in designing fundraising efforts including e-mail blasts, donation pages, and event promotion
Develop guidelines for proper participation in social media and/or techniques to be used
Work with Director of Communications to develop graphics comprehensive social media strategy and campaigns to increase visibility, membership, and traffic
Monitor trends and appropriately apply initiatives to leverage the use of social media
Participate in conversations that surround The Salvation Army content and brand
Identify threats and opportunities in user-generated content surrounding The Salvation Army brand
Create and upload content for our various social media sites, including live event coverage
Create and update traffic and effort reports as necessary
Evaluate and summarize findings and communicate to the appropriate personnel
Translate data into recommendations and plans for revising various social media campaigns
Develop print materials to support the Advancement Department and division-wide initiatives including PSAs, advertisements, posters, brochures, bookmarks, t-shirts, booklets, invitations, programs, and postcards
Redesign, as needed, existing promotional materials
Provide branded templates to the division for reproduction
Manage relationships and obtain quotes from vendors
Assist on occasion with database support
Performs additional duties and responsibilities as required by the Divisional Director of Advancement
Qualification
Required
Bachelor's Degree in Graphic Design or Communications related field required
Minimum five to seven years of experience in a professional work environment, preferably a non-profit organization
Experience with constituent communication and stewardship through written communication and events implementation; and overall program strategy and implementation
Experience with writing/production of communication, solicitation, and marketing collateral; implementation of successful fund and awareness raising programs
Experience working to create, produce and distribute digital marketing materials, solicitations, and other communications
Experience in website content management, social media, and graphic design
Experience in working with fundraising and constituent management databases
Energetic, organized, detail-oriented team-oriented and possess excellent people skills
Excellent written and verbal communication skills with experience in writing donor solicitations, promotional materials such as newsletters, e-solicitations, web pages, or brochures
Demonstrates computer skills in major MS office products such as Word, Excel and Outlook as well as additional marketing software. Use of database software and Photoshop or another illustrator software a plus
Experience working collaboratively to create, produce and distribute marketing materials, solicitations, and other communications
Be flexible to accommodate unpredictable demands and be able to maintain priorities while managing multiple projects and a large volume of responsibilities
Ability to remain tactful and flexible under pressure
Demonstrated ability to provide exceptional customer service and maintain a high level of confidentiality
Experience in website content management, social media, and graphic design
Benefits
Generous paid time off every year that includes: vacation and sick time, holidays, and up to 3 personal days.
Employer funded Pension Plan (company contributions begin after 1 year of employment)
Comprehensive health care coverage with low-cost employee premiums, co-pays and deductibles
Eligibility for supplemental insurance plans including Short Term Disability, AFLAC and Voluntary Term Life
Flexible Spending Accounts
Eligibility for the Federal Government’s Public Student Loan Forgiveness Program
Most importantly – a job with a good purpose!
Company
The Salvation Army USA Eastern Territory
Every year, The Salvation Army helps more than 27 million people in nearly every ZIP code in America overcome poverty, addiction, and economic hardships through a wide range of social services.
1001-5000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase