Choice Hotels International · 1 day ago
Program and Promotions Manager
North Bethesda, MD
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $115K/yr
5+ years expChoice Hotels International is one of the largest lodging franchisors in the world, and they are seeking a Program and Promotions Manager to oversee the promotions process for Choice Privileges and related programs. The role involves managing promotion requests, coordinating with various departments, and ensuring successful execution of promotions across all platforms.
HospitalityHotelTravel
No H1B
Responsibilities
Create, refine, and manage an intake process for new promotions requests from the enterprise
Run requests through a battery of acceptance criteria and through appropriate stakeholders
Has a perspective on how promotion requests could drive business results and how to prioritize a queue of requests for value and sequencing
Understands how to translate enterprise-wide promotion requests into requirements for Customer Data Platform and promotions tool
Firm understanding of data attributes, customer profiles, and capabilities across Customer Data Platform, Tally, and digital channels to drive business outcomes and field promotion related requests and questions from the enterprise
Leverages the Customer Data Platform to create audience segments to leverage with promotions
Validate offer eligibility rules, member segmentation, and data integrations across channels, including ensuring that requisite data and attributes, audience, and data are available within the Customer Data Platform
Uses new promotions and coupon tool in conjunction with the Customer Data Platform to configure and setup promotions
Keeps a standardized log of promotion test cases to ensure promotions are accurately configured before and after launch and are performing correctly in all Choice channels including web, mobile app, property systems, loyalty systems, partner integrations, and internal data sources and reporting
Understands how to leverage data sources and tools to inform and execute test cases
Document all test results and track post-launch issues through resolution
Partner with QA, IT, and other platform owners to ensure quality and compliance standards are met before and after go-live
Maintains an accurate promotions backlog and calendar for requests and proactively communicates sequencing and changes to applicable stakeholders
Serve as primary point of contact for day-to-day promotions operations and issue resolution
Review requests for completeness, accuracy, and feasibility
Ensure visibility of promotion status through dashboards and data sources
Lead coordination of launch activities across departments including Marketing, IT, and Customer Care
Monitor active promotions for technical functionality and performance against goals
Track engagement metrics, redemptions, and conversion rates post-launch
Proactively identify and escalate performance or configuration issues to appropriate teams and stakeholders
Partner with Analytics to create standardized reporting and insights on promotion impact and ROI
Recommend enhancements to improve promotion efficiency and effectiveness and develops a playbook of past performance to inform future promotion requests and prioritization
Calendars a regular cadence of meetings to provide regular updates to stakeholders on best practices, tool capabilities, promotion status, testing outcomes, and launch readiness
Prepare and deliver communications, presentations, and summaries for leadership and other teams
Foster collaboration between marketing, IT, data, and loyalty teams to ensure alignment throughout the promotion lifecycle
Lead or participate in post-launch review sessions to identify lessons learned and future process improvements
Qualification
Required
Minimum five (5) years of experience managing marketing promotions, loyalty programs, or digital campaign operations
Demonstrated experience in project or program management, with ability to coordinate multiple initiatives simultaneously
Strong understanding of marketing technology platforms, promotion configuration tools (such as Tally), and customer data systems
Strong understanding of Customer Data Platforms and how attributes and audiences can be leveraged with promotions to drive business outcomes
Proficiency with Microsoft Office suite, including Excel, PowerPoint, and Teams; experience with Smartsheet or Jira a plus
Ability to interpret data and provide actionable insights for promotional optimization
Highly detail-oriented with a focus on operational excellence and cross-functional collaboration
Demonstrated initiative, accountability, and problem-solving skills in a fast-paced environment
Bachelor's degree in Marketing, Business Administration, or related field
Preferred
MBA or PMP certification preferred
Benefits
Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
Company
Choice Hotels International
Choice Hotels International is a hospitality franchisor that provides businesses and travelers with a range of lodging options.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$600M2024-06-25Post Ipo Debt· $600M
1996-10-16IPO
Leadership Team
Judd Wadholm
Senior Vice President and General Manager, Core Brands
Noha Abdalla
Chief Marketing Officer
Recent News
2026-01-06
2025-12-10
Company data provided by crunchbase