Apply on Employer Site

REGENXBIO · 1 day ago

Senior Manager, Commercial Insights & Strategy

United States

Full-time

Remote

Senior Level

$145K/yr - $195K/yr

5+ years exp

REGENXBIO is a company focused on developing novel AAV gene therapies. As a Senior Manager, Commercial Insights & Strategy, you will serve as a strategic thought partner, connecting competitive intelligence and market research to shape marketing strategy and advance insights capabilities.

BiopharmaBiotechnologyGeneticsTherapeutics

Responsibilities

Lead development and communication of integrated insights across teams to guide near- and long-term strategy

Synthesize market research, competitive intelligence, and field feedback into clear, actionable insights that inform brand planning, launch readiness, and marketing strategy

Help shape branding, messaging, and market metrics including awareness, perception, and adoption intent

Lead proactive monitoring of the program, gene therapy, and rare disease landscapes, including REGENXBIO licensees and competitors, to inform commercial strategy and brand planning

Coordinate and facilitate competitive intelligence collection at major medical conferences in partnership with Medical Affairs and Commercial teams, ensuring timely debriefs and actionable insights

Work with cross-functional partners to refine forecasts and scenario planning to inform strategic decisions

Integrate epidemiology, market dynamics, and insights data to support portfolio and program-level assumptions

Manage vendor partnerships for market research, analytics, and CI to ensure high-quality, actionable deliverables on time and within budget

Support development of a scalable insights and analytics technology stack for commercial use

Engage with senior stakeholders across Commercial, R&D, and Corporate Development to communicate insights and recommendations that influence decision-making

Present findings and implications in clear, concise formats tailored to different audiences

Travel up to 25%

Qualification

Commercial insightsMarket researchCompetitive intelligenceForecastingBrand strategyDrug developmentGene therapyAnalytical skillsVendor managementStakeholder engagementExcelPowerPointCI/MR databasesCommunication skillsCross-functional collaborationProblem-solvingSelf-starterOrganizational skillsPresentation skills

Required

Bachelor's degree required; advanced degree (MS, PhD, MBA) in life sciences, business, or healthcare field preferred

5+ years of experience in commercial insights, market research, competitive intelligence, forecasting, or marketing within the biotech or pharmaceutical industry

Proven experience supporting or leading activities related to product launch preparation, including market assessments, forecasting, brand strategy, or field enablement

Strong understanding of drug development and commercialization processes, ideally within rare disease or gene therapy

Demonstrated ability to integrate primary (qualitative and quantitative) and secondary research into clear strategic recommendations

Excellent written and verbal communication skills with the ability to influence and engage stakeholders across all levels of the organization

Track record of cross-functional collaboration with marketing, medical, market access, and field teams

Highly organized self-starter with strong analytical and problem-solving skills and comfort operating in ambiguity

Proficient with Excel, PowerPoint, and CI/MR databases and tools such as Citeline, BioMedtracker, EvaluatePharma, PubMed, and clinicaltrials.gov

Experience managing vendors and external partners to deliver high-quality insights and analyses on time and within budget