Waters Corporation · 2 days ago
Sr. Principal, Digital Marketing and Integration Leader
Milford, MA
Full-time
Hybrid
Lead/Staff
10+ years expWaters Corporation is a global leader in life science technologies, and they are seeking a strategic Sr. Principal of Digital Marketing & Integration Leader to drive the integration of digital marketing practices across the enterprise. This role focuses on enhancing customer engagement and ensuring seamless brand integration across various platforms.
Search Engine
Responsibilities
Develop and execute a comprehensive digital marketing integration strategy aligned with business goals and customer needs via clear goals, KPIs, and performance metrics
Lead digital campaigns integration across web, email, SEO/SEM, social media, and paid media to drive awareness, engagement, and conversion
Collaborate with product marketing, sales, and scientific teams to ensure consistent messaging and positioning across all Waters business units
Manage initiative level digital marketing budget and agency/vendor relationships
Serve as the marketing lead for the integration of two companies, ensuring alignment of digital assets, brand identity, and customer experience
Develop and manage integration plans for digital platforms, including websites, CRM systems, marketing automation, and analytics tools
Lead change management and communication strategies to support internal and external stakeholders
Qualification
Required
Bachelor's degree in Marketing, Communications, or related field; MBA or advanced degree preferred
10+ years of experience in digital marketing, with at least 5 years in a leadership role
Proven experience in managing digital transformation or integration projects, ideally in the life sciences or healthcare industry
Strong understanding of digital marketing tools, platforms, and analytics
Excellent leadership, communication, and project management skills
Ability to thrive in a fast-paced, dynamic environment with multiple stakeholders
Preferred
MBA or advanced degree
Company
Waters Corporation
Waters Corporation creates business advantages for laboratory-dependent organizations by delivering ultra performance liquid chromatography.
5001-10000 employees
H1B Sponsorship
Waters Corporation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (30)
2023 (26)
2022 (13)
2021 (23)
2020 (15)
Funding
Current Stage
Public CompanyTotal Funding
$6MKey Investors
IDA Ireland
2022-10-07Grant· $6M
1995-11-24IPO
1994-08-01Private Equity
Leadership Team
Udit Batra
President and Chief Executive Officer
Recent News
2025-12-24
Company data provided by crunchbase