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My Amazon Guy · 2 days ago

Head of Performance Marketing

United States

Full-time

Remote

Lead/Staff, Director/Executive

5+ years exp

My Amazon Guy is a thriving digital marketing agency dedicated to helping clients achieve remarkable sales growth on Amazon. The Head of Performance Marketing will lead and optimize performance marketing initiatives, focusing on B2C paid social advertising, team leadership, and conversion optimization.

AdvertisingDigital MarketingE-CommerceSEO

Growth Opportunities

H1B Sponsor Likely

Responsibilities

Design, implement, and optimize performance marketing strategies for B2C paid social campaigns on Meta (Facebook, Instagram) and TikTok to achieve ROI and growth objectives

Analyze campaign performance, leveraging insights to optimize ad spend, targeting, and creative output

Integrate email marketing campaigns, ensuring alignment with paid strategies and best practices

Manage and mentor a team of media buyers, creative specialists, and CRO experts

Foster a culture of collaboration, innovation, and performance excellence within the team

Oversee recruitment, training, and professional development of team members

Collaborate with creative teams to develop engaging ad creatives and copy that drive user engagement and conversions

Implement A/B testing for creative elements, ensuring high-performing visuals and messaging

Lead initiatives to enhance landing page performance, improve user experiences, and increase conversion rates

Develop and test hypotheses for ongoing CRO improvements

Establish and build scalable processes for creative production, paid search, and social media marketing campaigns

SOP creation

Ensure seamless collaboration between cross-functional teams, maintaining operational efficiency

Maintain active certifications on Meta and TikTok platforms

Stay updated on emerging trends and best practices in performance marketing, social advertising, and conversion strategies

Qualification

B2C paid social advertisingMeta & TikTok AdsCRO & A/B testingEmail marketingCreative strategyTeam leadershipAnalytical skillsData-driven mindsetCreative problem-solvingCommunication skillsOrganizational skillsResults-focused

Required

5+ years managing social ads with a strong focus on DTC/B2C campaigns

3+ years hands-on with Meta & TikTok Ads

Expertise in email marketing and multi-channel campaign integration

Skilled in CRO & A/B testing to boost conversions and landing page performance

Strong creative eye and copywriting ability for consumer engagement

Active Meta & TikTok Ad Certifications

Proven leader with experience managing cross-functional teams

Track record of building scalable workflows for creative and performance marketing

Data-driven mindset with sharp analytical and optimization skills

Excellent communicator, highly organized, and results-focused

Benefits

40 hours a week, 8 hours a day

Competitive salary base

Permanent WFH setup

Unlimited FREE access to MAG School courses and SOP Library!

Work schedule is in EST (Monday-Friday only)

Opportunities for professional development and career advancement

Company

My Amazon Guy

My Amazon Guy is a marketing agency specializing in PPC, SEO, marketing, merchandising, and brand launch.

Founded in 2018

Duluth, Georgia, USA

501-1000 employees

https://www.myamazonguy.com

H1B Sponsorship

My Amazon Guy has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (22803)

2024 (21175)

2023 (19057)

2022 (24088)

2021 (12233)

2020 (14881)