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Digitas North America · 2 days ago

Vice President Group Director, Connections Strategy (CRM/Loyalty)

New York, NY

Full-time

Hybrid

Director/Executive

$160K/yr - $245K/yr

15+ years exp

Digitas North America is the Networked Experience Agency focused on creating magnetic experiences for brands. They are seeking a Vice President, Group Director, Connections Strategy (CRM & Loyalty) to lead strategy development and implementation for CRM and Loyalty programs, ensuring best-in-class solutions and inspiring teams to drive brand engagement.

Marketing & Advertising

Responsibilities

Set the vision and strategic direction for CRM & Loyalty across a portfolio of clients and agency initiatives

Develop, refine, and scale agency frameworks, playbooks, and toolkits for CRM & Loyalty excellence

Inspire innovation by evaluating and piloting new technologies, tools, and approaches (e.g., AI-driven personalization, advanced analytics, loyalty models)

Champion the use of data and partner with data scientists to guide the activation of data-driven segmentation insights

Inspire and reimagine the activation of data-driven (0P, 1P,3P) insights and maximize the use of marketing technology to activate strategies across addressable channels that meet and anticipate customer needs

Evaluate CRM maturity and opportunities for improving lifetime value

Envision the design of orchestrated systems of brand communications, partnering with integrated marketing and creative teams to bring customer-centric experiences to life

Reveal consumer motivations to influence a brand’s messaging strategies, and establish a compelling value exchange for brands looking to build relationships with their known customers

Serve as strategic advisor to senior client stakeholders, guiding holistic customer experience transformation

Lead senior-level workshops and planning sessions, translating business goals into actionable CRM & Loyalty strategies

Proactively identify and solve for client needs, industry trends, and market shifts

Lead senior-level client workshops, from crafting a client’s strategic vision to defining strategic frameworks, to building a prioritized set of customer experiences

Build senior-level client relationships; providing guidance on their competitive threats and evolving consumer behaviors to guide their teams toward the next generation of holistic brand experience solutions that drive business impact

Support business development efforts and delivering high-quality and compelling recommendations

Author thought leadership and contribute to agency knowledge sharing on CRM, Loyalty, and marketing innovation

Steward agency culture—modeling values, supporting DE&I, and promoting collaboration and creativity

Partner with cross- capability leaders at a matrixed organization to translate the holistic communications plan into innovative CRM programs, resulting in smartly-mapped marketing tactics that deliver on stated goals

Manage the development of a team of supporting strategists; inspiring and leading direct reports and extended partner, and guiding the quality of agency output and its impact

Qualification

CRM strategyLoyalty program developmentMarTech stack expertiseData-driven insightsOmni-channel media orchestrationAnalytical thinkingCreative storytellingGenerative AI toolsTeam leadershipCommunication skillsTime management

Required

15+ years of expertise

min 4-year college degree

A digital media-savvy marketer and passionate problem-solver with the unstoppable drive to inspire teams and bring the best work to life, based on your expertise with omni-channel media orchestration

A proven track record leading teams and innovative CRM or Loyalty solutions leveraging mature MarTech stacks, including orchestration, messaging and loyalty platforms (Salesforce, Adobe or Braze preferred)

A cross-channel thinker with exceptional knowledge of CRM or Loyalty, who is adept at innovative channel selection and role definition that creates the synergy between conceptual ideas and the possibilities of execution

A strong analytical thinker and translator with exceptional research dexterity, to uncover the data and insights that drives strategic communications planning and implementation

A creative provocateur and persuasive storyteller who is endlessly curious and questioning with a keen ability to shift perspective as well as illuminate powerful insights and creative potential through data and narrative

A marketer who understands how data and technology enable personalization at scale and is skilled at working in highly matrixed organizations to bring this to life

A proven leader and relationship builder who can provide both an authoritative presence with executive-level clients while fostering partnership and collaboration with all levels of the agency and its partners that will drive growth

An approachable manager with a strong history of team oversight and talent development; known for an ability to coach and grow talent, providing vision and bringing people along

An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change

Preferred

Masters preferred

Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation