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Group O · 1 day ago

Lead Product Marketing Manager - Bilingual

United States

Full-time

Remote

Senior Level

$90K/yr - $140K/yr

5+ years exp

Group O is seeking a Lead Product Marketing Manager of Affinity Marketing. This leader will part of a team that manages and oversees affinity marketing by strategically developing marketing plans to meet and exceed company objectives, working cross-functionally to deliver the affinity go-to-market plan for seamless execution, and establishing and cultivating strong relationships with internal and external clients.

LogisticsManufacturingTransportation

Responsibilities

Develop and execute strategic affinity marketing plans to achieve mutual business goals

Create and communicate affinity marketing goals and plans and ensure all level of management are informed on the progress of those goals

Build and maintain long-lasting, strong relationships with internal and external partners and collaborating to better understand their business objectives and needs

Understand industry-specific trends and landscapes for both DIRECTV and affinity partners to inform the strategic marketing plans

Conduct competitive analysis to track and evaluate the positioning of affinity offers from key industry players, identifying trends, opportunities, and strategic shifts to inform brand positioning and campaign development

Effectively communicate audiences, value propositions, and marketing strategies through presentations and proposals

Collaborate with the digital team to develop and maintain analytics reports, providing insights into key performance metrics and identifying actionable levers to optimize campaigns and drive higher engagement and response rates

Develop succinct and powerful go-to-market briefs to mobilize cross-functional marketing partners to deliver plans for affinity marketing

Lead/own campaign plan of record and workback schedules for affinity marketing campaigns

Collaborate with numerous internal stakeholders to ensure seamless affinity marketing execution across all channel/tactics – advertising, paid media, PR, dotcom and other sales channels, legal, brand/messaging, and more

Qualification

Affinity marketingProduct marketing managementExecutive-level presentationPowerPoint proficiencyProject managementCommunication skillsTeam playerAttention to detail