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Mayo Clinic · 3 days ago

Marketing Manager - Mayo Collaborative Services - Remote

United States

Full-time

Remote

Mid, Senior Level

$119K/yr - $173K/yr

5+ years exp

Mayo Clinic is a renowned healthcare organization, and they are seeking a Marketing Manager to provide strategic marketing consultation and guidance to various internal clients. The role involves managing day-to-day marketing operations, developing and executing marketing strategies, and facilitating market research to support the organization's mission and objectives.

BiotechnologyHealth CareHospitalMedicalWellness

No H1B

Responsibilities

Partner across teams to manage and coordinate all marketing, advertising, and other campaign activities in support of stated business objectives

Facilitate market research to determine market requirements for existing and future products

Evaluate and analyze customer research, current market conditions and competitor information

Identify and develop deep understanding of target audience needs and be an advocate for product, service or project

Develop relationships and deep understanding of key business needs and stated targets to determine integrated marketing strategies that get results

Evaluate, analyze, develop, and measure marketing strategies based on target audiences, market research and business plans, and continually assess consumer and business needs to ensure alignment

Qualification

Marketing strategy developmentDigital marketing skillsProject managementMarket researchData analysisBudget managementCommunication skillsLeadership experienceCreativityCollaboration skillsCritical thinking

Required

Bachelor's degree in Business Administration or related field

5 years of marketing experience

Experience in all aspects of developing and managing marketing strategies and budgets

Project management experience in implementing tactical marketing programs

Comprehensive digital marketing skills

Preferred

M.B.A. or equivalent Master's degree preferred

Experience with growth marketing, with proven track record of driving adoption, engagement, or retention

Excellent analytical and communication skills

Entrepreneurial approach, high tolerance for ambiguity

Ability to work independently, influence, and communicate across all levels of management in both marketing and cross-functional teams

Passion for consumers, with a demonstrated ability to use insights and data to improve the customer experience

Collaborative communication skills – Possess ability to engage with all stakeholders, internally and externally, to facilitate cross-functional collaboration and successfully manage diverse teams through effective verbal and written communications

Technological and digital marketing skills – Possess contemporary knowledge of digital tools, platforms and channels and a good understanding of marketing technology

Critical thinking skills – Have the ability to understand dynamic and sensitive situations and problems, identify cause and effect relationships and develop effective strategies

Analytical skills – Possess agility with analytical tools and have the ability to process, analyze and utilize large quantities of data efficiently

Creativity and innovation – Think out of the box and be able to develop new concepts and devise unique marketing campaigns

Personal Motivation - A commitment to meeting deadlines with a high-quality product Sense of urgency, a strong work ethic, flexibility, and creativity

A minimum of three years of Marketing Operations experience, including a minimum of three years' hands on experience with Adobe products, specifically Marketo and Customer Journey Analytics

Proven experience developing and executing lead lifecycle strategies (lead scoring, nurturing, segmentation, and data enrichment)

Ability to translate marketing goals (awareness, engagement, conversion) into automation workflows and measurable KPIs

Experience partnering with Sales Operations, IT, and Demand Generation teams to ensure smooth system integration and data flow

Can lead change management around marketing automation — training, documentation, and adoption among users