AT&T · 3 months ago
Lead Digital Customer Growth - Strategy and Transformation
Dallas, Texas
Full-time
Onsite
Senior Level
$144K/yr - $216K/yr
5+ years expAT&T is redefining the future of connectivity and is seeking a Lead Digital Customer Growth - Strategy and Transformation to drive digital customer growth across its digital ecosystem. This role involves owning the digital strategy and transformation roadmap, collaborating with various stakeholders, and ensuring the execution of initiatives that enhance customer experiences.
CollaborationCommunications InfrastructureMobileService IndustryTelecommunicationsWireless
Responsibilities
Build a multi-year digital strategy aligned to corporate goals, with a clear, prioritized portfolio of initiatives and quarterly OKRs
Identify growth, efficiency, and experience opportunities using market analysis, competitive insights, and customer research
Develop business cases, prioritize tradeoffs, and lead governance (steerco/portfolio reviews) to make timely go/kill/continue decisions
Lead and scale digital adoption by launching intuitive, high-value experiences and targeted change-management programs that shift customers to digital channels and boost repeat engagement
Drive Customer-Centricity experiences and Champion customer needs via journey mapping, JTBD, NPS/CSAT insights, and usability research; convert insights into product and process improvements
Institutionalize a rapid test‑and‑learn approach to fail fast, iterate rapidly, and deliver customer‑centric experiences
Utilize advanced analytics to gather insights on customer behavior and performance metrics. Collaborate with analytics teams to interpret data, identify trends, and optimize digital strategies. Implement data-driven decision-making processes to enhance customer journeys, improve site performance, and drive digital sales growth across AT&T’s ecosystem
Collaborate across product management, engineering, data/analytics, marketing, operations, finance, and customer support
Drive stakeholder alignment, communications and enablement plans to land change effectively
Establish operating rhythms (QBRs, standups), align dependencies, and remove roadblocks
Lead agile product delivery from discovery to MVP to scale; ensure readiness across processes, people, and platforms
Track value realization; report progress and risks with transparency
Qualification
Required
Bachelor's degree (BS/BA) desired
5+ years of related experience
Certification is required in some areas
Benefits
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Company
AT&T
AT&T is a telecommunications company that provides wireless communications, internet and digital television services.
10001+ employees
H1B Sponsorship
AT&T has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (575)
2024 (586)
2023 (282)
2022 (450)
2021 (271)
2020 (162)
Funding
Current Stage
Public CompanyTotal Funding
$5.04BKey Investors
National Telecommunications and Information Administration
2025-09-19Post Ipo Debt· $5B
2024-02-12Grant· $42.3M
2023-01-19Grant· $2.2M
Leadership Team
Jeremy Legg
CTO Technology Services
Pascal Desroches
Senior Executive Vice President and Chief Financial Officer
Recent News
2026-01-11
Bizjournals.com Feed (2025-11-12 15:43:17)
2026-01-11
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2026-01-11
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