Meaningful Beauty · 1 day ago
Creator Partnerships Manager
Meaningful Beauty is seeking a relationship-driven, execution-minded Creator Partnerships Manager to help build and scale their creator ecosystem across social, performance, and commerce channels. This role involves managing creator relationships, negotiating partnerships, and supporting the affiliate strategy to drive growth and brand resonance.
Responsibilities
Build and scale Meaningful Beauty’s creator roster across skincare, haircare, and bodycare, with a focus on creators who authentically resonate with a 35+ audience
Identify, recruit, and onboard creators across Instagram, Facebook, TikTok, YouTube, and Amazon, partnering with the Content and Acquisition teams to deliver a range of content styles and formats
Maintain an active pipeline of new talent and continuously evolve the roster based on performance, brand alignment, and business needs
Own day-to-day creator relationships, serving as the primary point of contact for creators and/or their management
Build long-term partnerships rooted in trust, clarity, and mutual value
Ensure creators are well-briefed, supported, and aligned with brand expectations while preserving authenticity
Lead negotiation of creator partnerships, including fees, deliverables, timelines, usage rights, exclusivity, and paid amplification where applicable
Manage contracts and partnership details in collaboration with legal, finance, and key internal stakeholders
Oversee end-to-end execution of creator campaigns, from briefing and product seeding through content delivery and wrap reporting
Support Meaningful Beauty’s creator affiliate strategy in close partnership with the Channels, Acquisition, and E-Commerce teams, with a focus on scaling high-performing creator partners
Recruit and manage affiliate creators, contributing to decisions around partner selection, content approach, and optimization opportunities
Collaborate on performance insights and learnings to help inform affiliate growth and creator investment decisions
Track and report on creator performance, including engagement, traffic, conversion, and revenue contribution
Maintain organized tracking of creator rosters, deal terms, usage windows, deliverables, and learnings
Use performance insights to inform future creator selection, deal structures, and content direction
Work closely with Content, Acquisition, Social, Brand, PR, and E-Commerce teams to ensure creator efforts support launches, evergreen storytelling, and growth initiatives
Support the broader content ecosystem by helping translate creator output into reusable, high-impact assets across channels
Qualification
Required
5–7+ years of experience working in-house at a consumer brand within a digital-first environment
Experience working with creators who primarily speak to a 35+ audience
Deeply familiar with the beauty, skincare, wellness, or lifestyle creator landscape
Existing relationships with creators that can be activated
Comfortable negotiating partnership terms and owning conversations end to end
Highly accountable and ownership-driven, with a strong track record of taking full responsibility for outcomes and results
Exceptionally organized and execution-focused, with the ability to manage multiple creators and campaigns simultaneously while keeping details tight
Company
Meaningful Beauty
Meaningful Beauty provides anti-aging skincare products designed by Cindy Crawford and Jean-Louis Sebagh.
Funding
Current Stage
Early StageCompany data provided by crunchbase