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Meltwater · 1 day ago

Senior Manager, Digital Campaigns & Automation

Charlotte, NC

Full-time

Hybrid

Mid, Senior Level

$112K/yr - $171K/yr

6+ years exp

Meltwater is a global technology company that empowers customers to make better business decisions through data. They are seeking a Senior Manager for Digital Campaigns & Automation to own and scale their inbound automation engine, focusing on optimizing engagement and pipeline generation using AI-driven experiences.

AnalyticsArtificial Intelligence (AI)Data IntegrationPublic RelationsSaaSSocial MediaSocial Media ManagementSoftware

Responsibilities

Own and evolve the global marketing intent model in partnership with RevOps

Define how intent signals from platforms like 6sense, G2, Clay, and web behavior are activated across paid media, email, web, and automation

Build clear activation playbooks, standards, and governance — using AMER as the testing ground for global scale

Ensure intent-driven routing and automation align with sales workflows and pipeline goals

Support the implementation and optimization of our AI SDR chatbot experiences on the website and AI-agent email sequences for inbound engagement and follow-up

Design automation flows that nurture the full buying committee, not just hand-raisers

Define targeting logic, sequencing rules, experimentation frameworks, and performance dashboards for AI-driven engagement

Continuously test, optimize, and scale high-performing automation programs globally

Manage our CRO strategy across key inbound journeys, including landing pages, forms, chat experiences, and post-conversion flows

Run ongoing A/B tests and experimentation to improve MQL → SQL conversion and speed-to-meeting

Use insights from automation and AI interactions to inform website optimization and personalization

Partner with Brand Marketing to organize and activate global top-of-funnel initiatives

Own the strategy for using data providers to acquire and activate new names

Ensure ToFu programs feed directly into automated nurture and intent-based engagement paths

Align ToFu investment with downstream pipeline impact, not just volume metrics

Define success metrics to demonstrate impact of automation, intent activation, CRO, and AI engagement

Document and scale repeatable programs globally with regional flexibility

Qualification

B2B SaaS marketingMarketing automationCROIntent platformsAI-driven engagementAnalytical mindsetContent writingStrategic execution

Required

6–8+ years of experience in B2B SaaS digital marketing, growth, lifecycle, or automation-focused roles

Hands-on experience with intent platforms (e.g., 6sense, G2, Clearbit, Clay) and activating signals across channels

Strong background in marketing automation, lifecycle campaigns, CRO, and experimentation

Ability to write and refine high-quality marketing content, including automated emails, chatbot scripts, landing-page copy, and in-funnel messaging that converts

Analytical mindset with comfort owning complex systems and workflows end-to-end

Ability to operate at both strategic and execution levels in a fast-moving, global environment