Director of Customer Lifecycle Marketing (3935) jobs in United States
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GBG Plc · 1 week ago

Director of Customer Lifecycle Marketing (3935)

positionBoston, Massachusetts, United States
timeFull-time
remoteHybrid
seniorityDirector/Executive

GBG Plc is focused on enabling safe and rewarding digital lives for genuine people everywhere. The Director of Customer Lifecycle Marketing is responsible for managing the end-to-end customer journey and leading a team to deliver effective marketing campaigns that drive pipeline and revenue growth.

AnalyticsComputerData IntegrationFraud DetectionInformation ServicesInformation TechnologyMachine LearningSecuritySoftware

Responsibilities

Plan, manage, and deliver campaigns that support pipeline and revenue growth from GBG’s core audience segments, including both existing customers and new business
Lead a team of demand generation managers and customer marketers, as well as external agency and contractor support
Optimize performance from key campaign touchpoints, including email database marketing, webinars, and other channels
Work closely with product marketing, sales, and customer teams to drive adoption of GBG solutions
Measure KPIs and performance to pipeline, revenue, and campaign goals, as well as ROI from marketing activities

Qualification

Customer Lifecycle MarketingCampaign ManagementDemand GenerationEmail MarketingPerformance MeasurementTeam Leadership

Required

Experience in managing a team of demand generation managers and customer marketers
Proven track record in planning, managing, and delivering marketing campaigns
Ability to optimize performance from key campaign touchpoints, including email database marketing and webinars
Experience working closely with product marketing, sales, and customer teams
Strong analytical skills to measure KPIs and performance to pipeline, revenue, and campaign goals
Experience in managing external agency and contractor support

Company

GBG Plc

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GBG is the leading expert in global identity and location tech, enabling safe and rewarding digital lives for genuine people, everywhere.
dateFounded in 1989
location
Chester, Cheshire, GBR
people-size1001-5000 employees
web-link
https://www.gbgplc.com/en/

Funding

Current Stage
Public Company
Total Funding
$117.02M
2021-12-09Series Unknown· $117.02M
2010-08-27IPO

Leadership Team

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Nico Bruel
Sales Director, ID Verification & Fraud
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