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Prudential Financial · 1 day ago

Marketing Specialist–Future Growth and Adjacent Markets

Fort Washington, PA

Full-time

Hybrid

Entry, Mid Level

$70K/yr - $116K/yr

2+ years exp

Prudential Financial is one of the world’s leading financial services institutions, seeking a dynamic Marketing Specialist to enhance brand presence and drive engagement. The role involves developing marketing campaigns, managing social media strategies, and collaborating with teams to support various marketing initiatives.

Asset ManagementFinanceFinancial ExchangesFinancial ServicesHealth CareInsuranceRetirement

Responsibilities

We are seeking a dynamic professional with a strong business-building and entrepreneurial mindset to help shape and grow a transformational business from the ground up

This role requires a proactive approach to identifying opportunities, driving innovative strategies, and collaborating across teams to establish a scalable foundation for long-term success

You will play a critical part in creating new market pathways and delivering breakthrough solutions that redefine industry standards

Assist in the development and execution of integrated marketing campaigns across multiple channels (digital, print, social media)

Create and manage marketing content, including expiration reports, email efforts, formal reviews/sign offs, etc

Analyze marketing data to measure the effectiveness of campaigns and provide insights for continuous improvement

Collaborate with the sales team to align marketing efforts with sales goals and strategies

Develop and implement social media strategies to increase brand awareness and engagement

Create and curate compelling content for various social media platforms

Analyze social media metrics to assess the impact of campaigns and adjust strategies as needed

Provide administrative and logistical support to the marketing team

Assist in the preparation of marketing materials, such as presentations, reports, and proposals

Maintain and update marketing databases and contact lists

Foster a collaborative team environment and contribute to a positive and productive work culture

Qualification

Marketing experienceSocial media managementProject managementFinancial services knowledgeContent creationCommunicationCreative thinkingAttention to detailTeam collaboration

Required

Bachelor's degree in Marketing, Communications, or a related field

2+ years of relevant marketing experience required

Strong project management skills and the ability to handle multiple tasks simultaneously

Excellent communication and interpersonal skills, both written and verbal

Strong social media management experience, including content creation, strategy development, and analytics

Ability to think creatively and strategically to develop innovative marketing solutions

Strong attention to detail and a commitment to delivering high-quality work

Flexibility and a willingness to adapt to changing priorities and deadlines

Strong project management skills, with the ability to independently lead projects and collaborate effectively across teams

Preferred

Experience in the financial services or insurance industry – specifically with annuities

Familiarity with working in an agile environment

Independent self-starter who takes ownership of their initiatives and projects

Benefits

Market competitive base salaries, with a yearly bonus potential at every level.

Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.

401(k) plan with company match (up to 4%).

Company-funded pension plan.

Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.

Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.

Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.

Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.

Company

Prudential Financial

Prudential Financial specializes in the fields of investment management, life insurance, and retirement benefits. It is a sub-organization of Prudential Financial.

Founded in 1875

Newark, New Jersey, USA

10001+ employees