TP-Link · 1 day ago
Senior Specialist of Market Insight
Irvine, CA
Full-time
Onsite
Mid, Senior Level
$90K/yr - $130K/yr
5+ years expTP-Link Systems Inc. is a global provider of reliable networking devices and smart home products. The Senior Specialist, Marketing & Consumer Insights will support marketing decision-making by delivering actionable insights on industry trends, customer behavior, and marketing effectiveness, focusing on analyzing data and building reports to help marketing teams refine their strategies.
Consumer Electronics
No H1B
Responsibilities
Track, synthesize, and interpret industry trends, category dynamics, and third-party market data to inform marketing strategy and positioning
Identify, evaluate, and leverage external data sources and market reports to support planning, forecasting, and competitive understanding
Design and conduct customer research and analysis, including surveys, segmentation, and behavioral insights, to understand purchase drivers and brand perception
Evaluate the impact of marketing activities across channels on outcomes such as sales, search demand, clicks, brand awareness, consideration, and brand image
Perform directional marketing measurement analyses (e.g., correlation, pre/post, exposed vs unexposed comparisons) to assess effectiveness
Build and maintain dashboards and recurring reports tracking key marketing and brand KPIs
Synthesize data into clear insights and recommendations for marketing and product marketing stakeholders
Partner cross-functionally with Product and Sales teams to source relevant data, align on definitions, and deliver insights that inform product decisions, go-to-market strategy, and marketing effectiveness
Qualification
Required
5+ years of experience in marketing insights, consumer insights, market intelligence, or related roles within consumer electronics or consumer technology
Strong experience working with industry data, market reports, and third-party research providers
Hands-on experience analyzing customer survey data and behavioral data to inform marketing strategy
Ability to evaluate marketing effectiveness across channels, including impact on sales, search, engagement, and brand metrics
Strong analytical skills with proficiency working in Excel/Google Sheets, BI tools, and multi-source datasets
Experience creating dashboards and reports while maintaining a strong focus on insights and implications
Comfort working with imperfect data and clearly communicating assumptions and limitations
Excellent communication skills with the ability to present insights to non-technical stakeholders
Benefits
Fully paid medical, dental, and vision insurance (partial coverage for dependents)
Contributions to 401k funds
15 days accrued vacation
11 paid holidays
Bi-annual pay increases
Health and wellness benefits, including free gym membership
Quarterly team-building events
Free lunch Friday
Company
TP-Link
Headquartered in the United States, TP-Link is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices.
10001+ employees
Funding
Current Stage
Late StageCompany data provided by crunchbase