Bartow Ford Company · 2 weeks ago
Social Media Specialist
Bartow, FL, 33830, US
Full-time
Onsite
New Grad, Entry Level
$55K/yr - $55K/yrBartow Ford Company has proudly served Central Florida since 1948, combining hometown values with exceptional customer care. They are seeking a Social Media Specialist who can develop and execute engaging social media strategies, create content across various platforms, and enhance their digital presence.
Automotive
Responsibilities
Develop and execute engaging social media strategies that align with Bartow Ford’s brand voice and goals
Create and manage daily content across platforms (Facebook, Instagram, TikTok, etc.)
Cover on-site events, vehicle deliveries, and community happenings to capture authentic, exciting content
Monitor automotive trends, community interactions, and analytics to optimize performance
Capture and edit photos and videos for posts, stories, and reels
Assist with planning, organizing, and working Bartow Ford events (setup, coordination, live posting, and follow-up content)
Engage/respond to all reviews, messages, and comments in a timely, professional tone
Track analytics and performance metrics to identify trends and opportunities
Order and keep inventory of promotional items
Miscellaneous other duties, as assigned
Qualification
Required
Must submit to a background check and drug test
Valid Florida driver's license with a clean driving record
Must be at least 18 years of age
Experience with social media campaigns and analytics tools (Meta Business Suite, Creator Studio, etc.)
Familiarity with brand tone consistency and community engagement
Proven experience managing social media accounts for a brand or business (automotive experience a plus)
Strong understanding of current social media trends, algorithms, and best practices
Excellent writing and communication skills
Basic photography and video editing skills (Canva, Photoshop, Adobe Creative Suite, or similar)
Self-motivated, detail-oriented, and able to manage multiple priorities
Ability to manage multiple projects and deadlines
Comfortable working events—some evenings or weekends required
Benefits
We offer a state-of-the-art facility
Growth Opportunities within
Full medical, dental, vision, and life insurance
Vacation and Holiday Pay
401(k) retirement plan with company match
Employee Discounts on Vehicles
Employee Appreciation Lunches
Employee Recognition Awards
Company
Bartow Ford Company
Bartow Ford Company is a car dealership located in Bartow, Florida.
Founded in 1948
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
T. Chad Barron
Chief Financial Officer
Carlos Sandoval
Chief Operating Officer/Partner
Company data provided by crunchbase