Trafilea · 1 month ago
Growth Marketing Manager, Acquisition
United States
Full-time
Remote
Senior Level
5+ years expTrafilea is a Consumer Tech Platform focused on transformative brand growth, building an AI Growth Engine for the next generation of consumer brands. The Growth Marketing Manager will own acquisition strategies and execution, leading performance across media channels and optimizing the customer funnel to achieve revenue and profit targets.
Digital MarketingE-Commerce
Responsibilities
Define and execute media strategies with budgets above $1M/month to hit acquisition and revenue goals
Optimize the entire funnel—from ad creative to checkout and upsell—to maximize customer value and profitability
Drive creative strategy by product, audience, and channel, ensuring brand consistency
Prioritize improvements weekly/bi‑weekly using a 20/80 framework
Lead upsell/downsell testing via proprietary one‑click funnel software
Monitor and optimize each step in the customer journey from platform messaging through thank‑you page
Qualification
Required
5+ years developing and executing growth marketing strategies—particularly in e‑commerce or consumer products
Experience managing six‑figure monthly ad spend across Meta, Pinterest, TikTok, YouTube, and Google
Skilled at interpreting consumer data to drive creative and media decisions
Strong collaboration and communication with creative, engineering, and marketing teams
Organized, detail‑oriented, and comfortable owning complex funnels from paid media setup to upsell flows and thank‑you pages
Benefits
USD competitive salary
Paid time off
Company
Trafilea
Trafilea is an e-commerce group that builds direct-to-consumer global brands powered by meaningful purposes.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
S
Santiago Zabala
Co-founder and CEO
Lucas Vera
Co-Founder | Research & Strategic Insights
Recent News
Company data provided by crunchbase