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The Paley Center for Media · 2 days ago

Director, Corporate Partnerships & Sponsorships

New York, NY

Full-time

Onsite

Director/Executive

$100K/yr - $300K/yr

10+ years exp

The Paley Center for Media is the world’s leading nonprofit cultural institution dedicated to preserving media history and exploring its influence on culture. The Director, Corporate Partnerships & Sponsorships is responsible for securing sponsorships for various events and initiatives, while developing strong relationships with corporate partners to enhance engagement and support.

BroadcastingMuseums and Historical SitesMusicNon Profit

Responsibilities

Research and identify categories and companies to solicit for sponsorship of Paley events, programs and initiatives

Communicate the Paley Center’s mission and programs with enthusiasm and make compelling cases for support to attract and secure corporate funders/sponsors and members

Develop and create attractive sponsorship and marketing presentations and other new and innovative collateral for program support and corporate memberships in collaboration with Development, Creative Services, and Marketing teams

Secure and lead face-to-face meetings and presentations with key decision makers by leveraging professional relationships and by identifying and cultivating new prospects

Pitch, negotiate, and close sponsorships and work with legal counsel through contract execution

Work with the Vice President, Development to ensure the implementation of sponsorship and corporate member benefits are delivered and managed with excellence, professionalism and best-in-class client service

Increase corporate membership and maintain relationships throughout the year to avoid attrition and ensure membership renewals

Identify, create, and implement additional cultivation opportunities and events to increase engagement and instill a sense of pride amongst our sponsors and members

Utilizes AI-driven insights to tailor sponsorship proposals, ensuring alignment with corporate priorities and audience demographics

Analyze industries and identify sponsorship trends

Continuously develop and maintain strong relationships with top brand decision makers and their respective advertising agencies

Maintain a deep active current pipeline of prospects and prepare weekly executive status report for the VP Development and CFO

Meet sponsorship revenue targets within specified deadlines

Work with IT team to capture and enter all key data into Paley’s CRM system and utilize CRM to maximize efficiencies and effectiveness

Attend industry conferences and events to represent Paley and recruit new sponsors and corporate members

Implement best practices, standardize processes and create templates to maximize efficiency and effectiveness

Engage as a Paley Ambassador for social media initiatives by actively sharing Paley’s social media posts within one’s own networks, to amplify the organization’s reach and foster community engagement

Participate in other projects as assigned by Paley executive team

Qualification

Sponsorship salesEvent marketingCorporate partnershipsAI analyticsCRM proficiencyBilingual SpanishLeadership skillsCommunication skillsOrganizational skillsProblem-solving skills

Required

10+ years of senior-level sponsorship and development experience

Proven track record of success in prospecting, developing and closing sponsorships, including six and seven figure deals

Solid relationships with senior executives (including chief marketing officers with national/regional brands and corporate social responsibility/philanthropy officers) that have sponsorship decision-making authority

Ability to develop strong peer level relationships and to maximize introductions

Proven understanding of event marketing and sponsorship sales and the related sponsorship activation process

Thorough understanding of media/advertising buys to communicate value of sponsorship vs. pure media as a marketing solution

Strategic thinker, action and goal-oriented, able to develop creative proposals that meet and exceed potential corporate partners' needs

Ability to multi-task, prioritize, and immediately respond to internal and external key stakeholders in a professional and organized manner; is proactive while also having the ability to take direction

An executive presence marked by discretion, good judgment, and a polished, personable demeanor with an ability to work well as a member of a team and with individuals at all levels throughout the organization

Excellent communication, listening, and business writing skills

Highly organized with very strong time management skills and functional self-management; extremely comfortable in a fast-paced, high-energy, entrepreneurial environment

Ability to travel as necessary and to work as needed to support Paley events and programs

Strong work ethic with desire and preference to work in-person as part of a cohesive, collaborative, high-energy, in-the-office work environment

Bachelor's degree from an accredited college or university required