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Groot Hospitality · 10 hours ago

Restaurant Marketing Manager

Miami Beach, FL

Full-time

Onsite

Senior Level

5+ years exp

Groot Hospitality is seeking a flexible and versatile nightlife marketer to create successful marketing campaigns in the restaurant and hospitality sector. The role involves managing communication with culinary and operations teams, developing marketing strategies, and executing campaigns to drive reservations and brand awareness.

HospitalityHotelRestaurants

Responsibilities

Create, manage, and deploy successful event restaurant marketing campaigns while owning their implementation from ideation to execution

Develop and implement strategies that drive awareness and patrons to our restaurant venues

Develop and maintain a strong brand narrative for each restaurant, ensuring brand consistency across all marketing channels

Communicate and coordinate with culinary and operation teams to plan and execute campaigns

Work hand in hand with the Digital Marketing Manager on digital campaigns, website updates, and marketing initiative needs

Create and distribute regular email blasts/newsletters while working in tandem with the digital marketing manager and design team

Preplanning and execution on all important dates throughout the year in local markets including public holidays, offsite events, social media days, openings, and sporting events

Work daily with the Graphic Design Team for all venue assets, edits and needs to drive brand awareness (i.e., Promotions, Events, Campaigns, Holidays, Culinary, Etc.)

Work with promotional partners to create assets and marketing lounge activations

Collaborate with company partners for cross promotional opportunities

Measure and report on the performance of marketing campaigns, gain insight and assess against goals and company KPIs

Suggest and develop content creation ideas/plans with Social Media Managers

Analyze consumer behavior and adjust marketing, email, and advertising campaigns accordingly

Build strategic relationships and partner with key players, influencers, agencies, and vendors

Prepare and monitor the marketing budget, under the leadership of the department head, on a quarterly and annual basis while allocating funds accordingly

Working non-traditional hours throughout the year (i.e., Holiday’s, festivals, offsite dining experiences, occasional social coverage, and other locally driven events)

Experiment with a variety of organic and paid acquisition channels like content creation/curation, pay per click campaigns, event management, social media, lead generation campaigns, copywriting, and performance analysis

Qualification

Restaurant marketing experienceDigital marketingCampaign managementBrand narrative developmentEmail marketingProject managementConsumer behavior analysisTime managementCommunication skillsCollaborationCreativity

Required