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Welldoc · 3 days ago

Sr Manager/Director Marketing Automation

Columbia, MD

Full-time

Onsite

Senior Level, Lead/Staff, Director/Executive

$100K/yr - $140K/yr

5+ years exp

Welldoc is a leader in digital health focused on empowering better cardiometabolic health through AI-powered technology. They are seeking a Senior Manager/Director of Marketing Automation to own and scale their marketing technology ecosystem, primarily focusing on Salesforce Marketing Cloud Engagement. This role involves technical direction, architecture, and cross-functional collaboration to enhance market presence and engagement.

Artificial Intelligence (AI)DiabetesHealth CareMobile AppsReal TimeSoftwareTherapeutics

Responsibilities

Serve as the technical owner and primary liaison for our SF Engineering team. Translate complex marketing needs into clear, documented technical specifications, user stories, and development tasks for the engineers

Own the Salesforce Marketing Cloud Engagement (Core MC) platform configuration, data governance, security protocols, and overall technical roadmap. SFMC Certification (Administrator, Consultant) is highly valued

Design, document, and oversee the implementation of complex, multi-channel customer journeys, data integration pipelines (ETL), and API connectivity between SFMC and other systems

Define the strategy for Data Extensions, write efficient SQL segmentation logic, and manage data synchronization to ensure campaign effectiveness and compliance

Establish and enforce rigorous standards for technical quality assurance, security, and performance across all SFMC development work

Act as the sole internal owner of the corporate website (Webflow), overseeing its function and alignment with marketing goals

Own website analytics (Google Analytics, Hotjar, etc.). Use these insights to drive Conversion Rate Optimization (CRO) and direct necessary technical enhancements

Collaborate with Data Science to refine performance reporting and dashboards

Interpret performance data and translate complex technical findings into clear, strategic recommendations for continuous improvement

Lead by doing. This is a player-coach role that combines strategic oversight with hands-on execution

Manage and mentor a small but growing digital operations team

Collaborate closely with stakeholders across Marketing, Sales, Client Success, IT, Product, CRM and Data Science to drive alignment, innovation, and execution excellence

Manage vendor and platform relationships to support scalability and operational excellence

Qualification

Salesforce Marketing Cloud EngagementSQLData Extensions managementHealthcare marketing experienceDigital marketing metricsConversion Rate OptimizationWeb analyticsTechnical leadershipCollaborationMentoring

Required

5+ years of hands-on, deep experience with Salesforce Marketing Cloud Engagement (Core MC), including Journey Builder, Contact Builder, Automation Studio, and SFMC API integration

3+ years of experience working with technical resources (developers/engineers), specifically translating business needs into documented technical requirements for SFMC implementation

Expert proficiency with SQL and managing Data Extensions for both segmentation and data modeling

Deep understanding of the SFMC data model and technical infrastructure to effectively guide engineering solutions

Familiarity with Salesforce Marketing Cloud Account Engagement (Pardot) is beneficial, but candidates must demonstrate that SFMC Engagement is their area of mastery

5+ years in healthcare, digital health, or life sciences marketing. Must understand regulatory and compliance considerations (e.g., HIPAA, CAN-SPAM)

Highly skilled in reporting and interpreting digital marketing metrics

Bachelors Degree in Marketing, Digital Marketing, Communications, Public Relations or similar background