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Dayton Live · 1 day ago

Director Marketing & Communications

Dayton, OH

Full-time

Onsite

Lead/Staff, Director/Executive

5+ years exp

Dayton Live is seeking a Director of Marketing & Communications to lead their marketing and communications efforts. The role involves developing and overseeing marketing strategies, supervising the social media and public relations manager, and creating impactful marketing campaigns to enhance the organization's reach and engagement.

ArtCustomer ServiceNon Profit

Responsibilities

Supervise Manager – Social Media & Public Relations and help determine additional staffing needs for department

Assist in creating and implementing a marketing and communications roadmap and strategy across the organization by keeping apprised of and implementing industry-recommended best practices

Create, budget, execute, and analyze marketing campaigns (including digital, TV, radio, print, and outdoor advertising) for series, events, programs, shows, and the organization

Serves as media planner and buyer for traditional and digital advertising, manages annual media partnership trade agreements, and builds and analyzes digital campaigns on Meta and Google platforms

Direct public and media relations efforts in tandem with social media initiatives

Direct design, development, and maintenance of company website in partnership with the Dayton Live Ticket Office. This includes daily updates and major seasonal changes as well as redesigns and added features

Create email marketing and marketing automations including reminders, special offers, know before you go, and feedback emails associated with programming sold via Dayton Live

Create monthly reports demonstrating the effectiveness of Dayton Live’s marketing and communications strategy

Provide support to multiple internal clients (Development, Education, Operations, Programming, Ticketing) to assist with their goals

Direct social media strategies and policies for the company as a whole

Direct curation of video content for digital marketing, website, and social media

Work with Dayton Live Ticket Office to determine ticket on sale schedules

Manage and meet deadlines and quality expectations for all projects

Qualification

Marketing campaign managementSocial media managementEmail marketingContent management systemsData analysisVideo productionInterpersonal skillsProject managementCreativityProblem-solvingOrganizational skillsWritten communicationVerbal communication

Required

Bachelor's degree in English, journalism, public relations, marketing, communications, or related field required

Minimum five (5) years of experience creating, budgeting, executing, and analyzing marketing campaigns (including digital, TV, radio, print, and outdoor advertising); social media campaign management; and email marketing platforms required

Experience with data analysis and custom marketing campaigns strongly preferred

Strong working knowledge of content management systems and familiarity with CRM software

Experience working with digital marketing, social platforms, and data analytics programs required

Ability to prioritize competing demands for resources to provide quality service to internal and external clients

Creativity and problem-solving skills needed to create innovative content across various marketing platforms

Strong interpersonal skills to communicate across organizational departments

Ability to remain creative and adaptable in the face of changing priorities and a fast-paced environment

Must be able to work effectively with a variety of personalities and successfully communicate with all levels inside the organization and outside clientele

Must be able to excel in a deadline-driven environment

Must possess strong written and verbal communication skills; interpersonal skills; project management, planning and organizational skills

Requires a willingness to work a flexible schedule and requires occasional weekend and/or evening work

Working conditions are normal for an office environment