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Trafilea · 1 month ago

Growth Product Lead, International Expansion

United States

Full-time

Remote

Mid Level

3+ years exp

Trafilea is a Consumer Tech Platform focused on transformative brand growth, leveraging technology and operational excellence to scale digitally native brands. They are seeking a Growth Product Lead to drive the international expansion of their brands by designing and executing strategies for localized shopping experiences across various markets.

Digital MarketingE-Commerce

Responsibilities

Lead the international growth product roadmap, aligning with Trafilea’s global expansion goals

Identify and evaluate new market opportunities through data and consumer insights

Oversee localized product launches, including UX/UI, payment methods, logistics, and compliance

Develop scalable systems and playbooks for efficient international rollouts

Monitor and optimize key metrics (AOV, CVR, RPV, LTV) to drive growth and retention

Collaborate cross-functionally with Marketing, Tech, and Logistics to ensure seamless localization

Implement A/B testing and CRO frameworks for international funnels

Drive AI-driven automation and process innovation to scale operations efficiently

Qualification

Product ManagementGrowth StrategyCROA/B TestingECommerce ExperienceData AnalysisAgile DevelopmentLocalizationEntrepreneurial MindsetCommunication Skills