Careington International Corporation ยท 2 days ago
Public Relations Specialist
Frisco, TX
Full-time
Onsite
New Grad, Entry LevelCareington International Corporation is a leader in the health and wellness benefits space, offering a diverse portfolio of health products and services. The Public Relations Specialist will develop and execute PR strategies to enhance brand reputation and visibility, create high-quality PR content, and manage media relations efforts.
DentalHealth CareWellness
Hiring Manager
Shawn Henslee
Responsibilities
Develop and execute public relations strategies that strengthen brand reputation, visibility, and thought leadership across Careington companies
Create, write, and edit high-quality PR content across multiple channels, including press releases, media pitches, case studies, white papers, executive bios, articles, newsletters, web content, presentations, webinars, and speaker proposals
Lead PR support for new initiatives, campaigns, and company milestones
Manage media relations efforts, including researching opportunities, pitching stories, securing placements, negotiating media buys when needed, and tracking performance metrics
Maintain PR assets such as media lists, press kits, calendars, and reporting dashboards
Support reputation management initiatives, including monitoring sentiment and online reviews, responding when appropriate, and escalating issues internally
Assist with crisis communications planning and execution
Research, submit, and track local and national awards and recognition opportunities for company leadership and brands
Identify and secure speaking engagements at conferences, trade shows, webinars, and industry events
Collaborate with Marketing, Social Media, Project Management, and campaign teams to deliver integrated communications
Support internal communications initiatives, including Town Halls and company events
Monitor industry trends and emerging topics to inform timely, relevant content and PR opportunities
Qualification
Required
Bachelor's degree in public relations, communications, journalism, marketing, or a related field
Strong writing and editing skills with a solid understanding of AP Style
Ability to tailor messaging for diverse audiences, channels, and tones
Strong news judgment and ability to identify compelling story angles
Excellent organizational skills with the ability to manage multiple priorities
Strong verbal and written communication skills
Ability to collaborate effectively with cross-functional teams
Proficiency in Microsoft Office (Word, Excel, PowerPoint)
Preferred
Experience in public relations, media, or communications preferred but not required
Working knowledge of digital and social media strategies preferred
Company
Careington International Corporation
Careington International Corporation provides discount plans for health, wellness and lifestyle services.
Founded in 1979
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Anthony Mustoe
Chief Information Officer
Recent News
Company data provided by crunchbase