Highgate · 1 day ago
Director of Group Sales
Highgate is a leading real estate investment and hospitality management company with a global portfolio of over 400 hotels. The Director of Group Sales is responsible for growing existing accounts and generating new business to ensure that room revenues meet or exceed budget, maximizing revenue and profits while improving the hotel's performance in the marketplace.
Hospitality
Responsibilities
Must be able to multitask and prioritize departmental functions to meet deadlines
Approach all encounters with guests and employees in an attentive, friendly, courteous and service-oriented manner
Attend all hotel required meetings and trainings
Participate in M.O.D. and Lobby Ambassador coverage as required
Maintain regular attendance in compliance with Highgate Hotel Standards, as required by scheduling, which will vary according to the needs of the hotel
Maintain high standards of personal appearance and grooming, which include wearing nametags
Comply with Highgate Hotel Standards and regulations to encourage safe and efficient hotel operations
Maximize efforts towards productivity, identify problem areas and assist in implementing solutions
Must be effective in handling problems, including anticipating, preventing, identifying and solving problems as necessary
Must be able to understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives
Must be able to maintain confidentiality of information
Perform other duties as requested by management
Supervise, administer and ensure timely completion of all activities of the Group Sales Team
Develop a full working knowledge of the operations of the hotel, including Food and Beverage, Guest Services and Reservations
Develop a complete knowledge of company sales policies and SOP’s, and ensure knowledge of and adherence to those policies by the sales team
Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies
Meet or exceed set goals
Coordinate group bookings to maximize profits
Initiate and follow up on leads
Maintain and participate in an active sales solicitation program
Monitor production of all top accounts and evaluate trends within your market
Coordinate all group sales solicitations to maximize overall profits
Administer training in the Sales department, according to Highgate Hotel standards
Assist in the preparation of required reports in a timely manner
Conduct weekly sales meetings according to Highgate Hotel standards
Be familiar with all Highgate Hotel sales policies and selling techniques with an emphasis on maximizing occupancy, Average Daily Rate (ADR) and food and beverage revenues
Motivate and coach all Group Sales department personnel according to Highgate Hotel SOP’s
Review meeting planner evaluations as received to ensure that any problems are rectified
Conduct a professional, thorough site inspection of the hotel with clients, exhibiting key features and benefits of the property, and ensure that all Sales Managers conduct thorough site inspections
Develop strategies to increase share from competitors when the hotel revenue penetration goals are not being met
Use your property’s computerized sales management system to manage the hotel’s business, including (but not limited to) generating reports, entering business, blocking space and building accounts
Ensure that Group Sales Managers are planning and executing sales trips as outlined
Coordinate the preparation of complete and accurate end-of-month reports, according to Highgate Hotel SOP’s. Ensure that Sales Managers can explain the importance and components of the report
Coordinate preparation of the annual revenue budget
Responsible in achieving revenue goals for a specific group market segment including the group sales team goals
Coordinate and direct preparation of the monthly Rooms revenue reforecast for the current and upcoming months and assist in ensuring accuracy within 5% margin of error
Qualification
Required
At least 6 years of progressive hotel sales experience; or a 4-year college degree and at least 3 years of related experience; or a 2-year college degree and at least 5 years of hotel sales experience
Supervisory experience required
Must have a driver's license in the applicable state
Must be proficient in Windows, Company approved spreadsheets and word processing
Must be able to multitask and prioritize departmental functions to meet deadlines
Approach all encounters with guests and employees in an attentive, friendly, courteous and service-oriented manner
Attend all hotel required meetings and trainings
Participate in M.O.D. and Lobby Ambassador coverage as required
Maintain regular attendance in compliance with Highgate Hotel Standards, as required by scheduling, which will vary according to the needs of the hotel
Maintain high standards of personal appearance and grooming, which include wearing nametags
Comply with Highgate Hotel Standards and regulations to encourage safe and efficient hotel operations
Maximize efforts towards productivity, identify problem areas and assist in implementing solutions
Must be effective in handling problems, including anticipating, preventing, identifying and solving problems as necessary
Must be able to understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives
Must be able to maintain confidentiality of information
Perform other duties as requested by management
Supervise, administer and ensure timely completion of all activities of the Group Sales Team
Develop a full working knowledge of the operations of the hotel, including Food and Beverage, Guest Services and Reservations
Develop a complete knowledge of company sales policies and SOP's, and ensure knowledge of and adherence to those policies by the sales team
Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies
Meet or exceed set goals
Coordinate group bookings to maximize profits
Initiate and follow up on leads
Maintain and participate in an active sales solicitation program
Monitor production of all top accounts and evaluate trends within your market
Coordinate all group sales solicitations to maximize overall profits
Administer training in the Sales department, according to Highgate Hotel standards
Assist in the preparation of required reports in a timely manner
Conduct weekly sales meetings according to Highgate Hotel standards
Be familiar with all Highgate Hotel sales policies and selling techniques with an emphasis on maximizing occupancy, Average Daily Rate (ADR) and food and beverage revenues
Motivate and coach all Group Sales department personnel according to Highgate Hotel SOP's
Review meeting planner evaluations as received to ensure that any problems are rectified
Conduct a professional, thorough site inspection of the hotel with clients, exhibiting key features and benefits of the property, and ensure that all Sales Managers conduct thorough site inspections
Develop strategies to increase share from competitors when the hotel revenue penetration goals are not being met
Use your property's computerized sales management system to manage the hotel's business, including (but not limited to) generating reports, entering business, blocking space and building accounts
Ensure that Group Sales Managers are planning and executing sales trips as outlined
Coordinate the preparation of complete and accurate end-of-month reports, according to Highgate Hotel SOP's. Ensure that Sales Managers can explain the importance and components of the report
Coordinate preparation of the annual revenue budget
Responsible in achieving revenue goals for a specific group market segment including the group sales team goals
Coordinate and direct preparation of the monthly Rooms revenue reforecast for the current and upcoming months and assist in ensuring accuracy within 5% margin of error
Company
Highgate
Highgate is a United States-based real estate investment and hospitality management firm.
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Trilantic North America
2014-10-08Private Equity
Leadership Team
Recent News
2025-07-08
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