Yahoo · 1 day ago
Sr Analyst, Marketing Science
United States
Full-time
Remote
Mid, Senior Level
$73K/yr - $151K/yr
4+ years expYahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. The Senior Analyst of Marketing Science will leverage advanced analytical techniques to inform budget allocation, audience strategy, and channel optimization across marketing channels.
EmailInternetNative AdvertisingOnline PortalsSearch EngineSocial Media
Responsibilities
Cohort & customer analytics
Develop and maintain cohort frameworks to understand acquisition, engagement, retention, and churn across key marketing channels
Build, validate, and operationalize LTV models that inform budget allocation, media efficiency, and payback windows
Build propensity-to-engage/convert models and surface audiences that can be activated across paid media, CRM, and onsite experiences
Identify and continuously refine high‑value actions (HVAs) that best predict downstream LTV, retention, and revenue, and translate them into marketing optimization levers
Experimentation & causal measurement
Design, implement, and analyze A/B tests across channels (paid media, CRM, onsite), including power analysis calculations, sample‑size determination, and statistical significance assessments
Lead incrementality testing, including test/control frameworks and causal inference approaches to quantify true marketing lift
Design and execute GeoLift/geo‑experiments to measure regional marketing impact when user‑level randomization is not feasible
Partner with Data Science to ensure methodological rigor, documentation, and reproducibility of all experiments
Modeling & advanced analytics
Build MMM models to estimate the incremental impact of media channels and inform optimal budget allocation by channel, geography, and time period
Retention Drivers Model (Random Forest + SHAP): Identify key behaviors, demographics, or campaign touchpoints predicting long-term retention
Measurement, reporting & data products
Build and maintain automated dashboards and reports (Looker, Tableau, etc.) to measure end‑to‑end campaign effectiveness across paid media, CRM, search, and onsite channels
Own recurring performance readouts (weekly/monthly/quarterly), synthesizing drivers of performance, cohort trends, and test results into clear narratives for executives and cross‑functional partners
Work with data engineering, MarTech, and analytics partners to ensure robust instrumentation, accurate data pipelines, and consistent marketing taxonomies
Stakeholder partnership
Collaborate with Growth Marketing, Brand, CRM, and Product teams to define measurement plans, success metrics, and learning agendas for major campaigns and product initiatives
Communicate complex analytical findings in a clear, concise way tailored to non‑technical audiences, using storytelling and data visualization to drive alignment and decisions
Advocate for data‑driven decision-making and experimentation culture across the marketing organization
Qualification
Required
4-6 years of professional experience in marketing analytics, data science, or a related field
Proficiency in advanced data management languages such as SQL leveraging tools such as the terminal or Google Big Query
Familiarity with programming languages like R, Python, or Java
Strong written communication skills, including crafting and presenting data-driven analyses and insights to articulate performance and opportunities to key stakeholders
Strong verbal communication skills and adept at pitching persuasive presentations
Strong Strategic thinking skills, being able to articulate how social and digital recommendations will impact Yahoo businesses at large
Proficient in data visualization tools (e.g., Tableau, Looker)
Proven experience with cohort segmentation and creating LTV models
Strong knowledge of propensity to engage models and identifying high-value actions
Hands-on experience with experimentation frameworks, including A/B testing and incrementality testing
Experience conducting Geolift Testing and running Marketing Mix Models (MMM)
Strong work ethic and core values (honesty, integrity, creativity, etc)
Bachelor's degree in Statistics, Mathematics, Economics, Engineering, Information Management, Social Sciences, Business, or Marketing is preferred
Benefits
Healthcare
A great 401k
Backup childcare
Education stipends
Much (much) more
Company
Yahoo
Yahoo is a technology and media company that serves users through its portfolio of digital platforms, products, and services. It is a sub-organization of Verizon Media.
5001-10000 employees
H1B Sponsorship
Yahoo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (197)
2022 (646)
2021 (381)
2020 (463)
Funding
Current Stage
Public CompanyTotal Funding
$6.8MKey Investors
SoftBank GroupSequoia Capital
2021-05-03Acquired
1996-04-12IPO
1995-11-30Series B· $4.8M
Leadership Team
Monica Vorn Mijaleski
Chief Financial Officer
Mike Gupta
SVP Finance / Chief Treasury Officer
Recent News
2025-12-27
2025-12-23
Destination CRM
2025-12-12
Company data provided by crunchbase