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Darktrace · 1 day ago

Senior Manager, Audience and Program Marketing

Austin, TX

Full-time

Hybrid

Mid, Senior Level

$120K/yr - $150K/yr

5+ years exp

Darktrace is a global leader in AI for cybersecurity that keeps organizations ahead of the changing threat landscape every day. They are seeking a strategic, growth-oriented Senior Manager, Audience and Program Marketing to lead initiatives that deepen customer engagement and drive long-term value through collaboration with Customer Success and Renewals teams.

Artificial Intelligence (AI)Cyber SecurityInformation TechnologyMachine LearningNetwork Security

Responsibilities

Design and execute targeted programs that influence cross-sell, upsell, and renewal outcomes across the customer base

Develop multi-touch, multi-quarter campaigns that deliver measurable value throughout the customer journey

Lead engagement programs that drive adoptions, satisfaction, and retention through scalable initiatives such as customer events, product education sessions, and value-driven campaigns (Tech Meetups, Innovation Summits, and more)

Partner closely with Customer Success and Renewals teams to align marketing initiatives and customer communications to lifecycle milestones and account strategies

Enable Customer Success teams with toolkits, playbooks, and campaign assets that help deliver consistent value messaging and engagement opportunities

Partner with Brand Marketing and Customer Success to cultivate the customer community platform to increase overall value and satisfaction

Activate customer advocacy by identifying promoters and driving peer reviews to amplify influence and trust

Measure and optimize program performance using KPIs tied to engagement, upsell pipeline sources, and renewals influenced. Apply insights to continuously improve

Qualification

B2B marketingCustomer lifecycle managementCRM platformsMarketing automationProject managementData-driven mindsetCommunication skillsStorytelling skills