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iHerb · 1 day ago

Director, US Growth Strategy

United States of America - Irvine, California

Full-time

Onsite

Director/Executive

$162K/yr - $221K/yr

10+ years exp

iHerb is a multi-billion dollar, global powerhouse in health and wellness that is seeking its first-ever leader for the US business. This role involves developing a comprehensive market strategy, collaborating with cross-functional teams, and driving ecommerce growth to establish a strong brand presence in the competitive US market.

BeautyDelivery ServiceE-CommerceFood and BeverageHealth CareRetailSoftwareWellness

Comp. & Benefits

Responsibilities

Serve as the "voice of the US market" within the organization, providing expert counsel to global teams on product development, marketing campaigns, pricing strategies, and supply chain decisions

Collaborate with global and regional marketing teams to ensure brand consistency and effective localization of marketing messages for the US consumer

Partner with the product development team to influence the product roadmap and ensure alignment with US market needs and trends

Work closely with the finance team to develop and manage the US market budget and track key performance indicators

Develop and articulate a comprehensive US market and brand strategy aligned with the overall global business objectives, focusing on ecommerce growth

Define key strategic priorities, target segments, and go-to-market approaches for the US market

Identify and evaluate new business opportunities, including potential partnerships, acquisitions, and expansion into new product categories or channels within the US

Develop detailed business plans and financial models to support strategic initiatives

Conduct in-depth market research and analysis to identify key trends, opportunities, and threats within the US health and wellness landscape, specifically for the ecommerce channel

Develop a deep understanding of the US consumer, including demographics, psychographics, purchasing behaviors, and emerging needs, with a focus on online channels

Monitor and analyze competitor activities, identifying best practices, potential threats, and white-space opportunities

Translate insights into actionable strategies and recommendations for the global leadership team

Develop and track key performance indicators (KPIs) to measure the success of the US market strategy

Provide regular updates and reports to the global executive team on market performance, trends, and strategic initiatives

Proactively identify areas for improvement and develop action plans to address challenges and capitalize on opportunities

Monitor and make necessary recommendations to ensure that overall budget and forecast goals are met

Qualification

Ecommerce growth experienceEcommerce marketing strategyBrand strategy executionMarket analysisData-driven mentalityCross-functional leadershipCustomer-orientedEntrepreneurial spiritPerformance monitoringGoogle Business SuiteCRM platforms knowledgeTeam management

Required

10+ years of ecommerce growth and operations experience

5+ years of experience managing people and teams either directly or on a dotted line basis and is not above rolling up your sleeves to assist in execution. Needs to be comfortable with leading and doing

5+ years of experience in ecommerce marketing strategy and execution

Deep experience and fluency in brand strategy and execution

Both a strong strategic thinker, with the ability to translate quantitative and qualitative data/insights into strong marketing strategies, and a highly organized 'doer,' with a data-driven mentality and a bias towards action

Customer-oriented and hyper-analytical, with a positive, entrepreneurial spirit

Proven record of partnering cross functionally to drive top line growth

Broad knowledge and experience with ecommerce marketing platforms (e.g. CRM, CMS, CDP, paid search, paid social, loyalty and others)

Generally requires a minimum of ten (10) plus years of digital ecommerce, CRM, retention, and/or marketing operations experience, preferably in DTC ecommerce