Bree · 2 weeks ago
Lifecycle Marketer (Contract)
United States
Contract
Remote
Mid LevelBree is a consumer finance platform aiming to provide better financial services to Canadians living paycheck to paycheck. They are seeking a strategic Contract Lifecycle Marketer to build and optimize customer communication journeys, manage automated campaigns, and drive user engagement and retention.
Financial Services
Responsibilities
Design and implement end-to-end customer journeys and campaigns in Customer.io across channels like email, SMS, and push notifications
Write clear, compelling, and on-brand copy for all lifecycle marketing communications
Strategically segment our user base to deliver highly personalized and relevant messages
Execute A/B tests on subject lines, creative, and timing to continuously improve performance
Analyze campaign results and key metrics (e.g., open rates, click-through rates, conversion) to identify opportunities for optimization
Collaborate with product and data teams to define key customer events and triggers for automation
Maintain an organized and well-documented library of templates, audiences, and journey logic
Qualification
Required
Demonstrated experience in lifecycle marketing and marketing automation
Direct, hands-on experience setting up journeys and campaigns in Customer.io is a must
Strong copywriting skills with a proven ability to write for different channels and audiences
An analytical mindset with experience in A/B testing and performance reporting
Exceptional project management skills to manage multiple campaigns and deadlines
A solid understanding of data segmentation and how to use it to create personalized user experiences
Preferred
Experience working in a B2C consumer fintech, lending, or similar industry is a strong plus
Familiarity with HTML and CSS for minor template adjustments is a plus
Company
Bree
Bree is a consumer finance platform in Canada, delivering better, faster, and more affordable financial services to the 20M+ people living paycheck to paycheck.
Founded in 2021
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase