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Citi · 3 days ago

Performance Marketing Lead, Senior Vice President

New York, NY

Full-time

Onsite

Senior Level, Lead/Staff

$164K/yr - $245K/yr

10+ years exp

Citi is a leading global bank that provides a wide range of financial services. They are seeking a Performance Marketing Lead, Senior Vice President, who will be responsible for managing complex media strategies and leading a team to optimize marketing spend and drive customer acquisition across various channels.

BankingFinanceFinancial Services

H1B Sponsor Likely

Responsibilities

Lead strategic media planning, investment, and optimizations to ensure spend is deployed where it drives the most incremental customers

Define and operationalize shared signals (such as intent, eligibility, propensity, creative engagement) to inform partner strategy across all channels

Connect channel-level digital metrics and measurement methodologies to a unified view of acquisition performance. Own a structured, cross-channel testing roadmap that prioritizes experiments based on growth impact, systematically validates what drives incremental customer acquisitions and scales proven learnings across channels

Orchestrate alignment among channel teams and cross-functional stakeholders on high-impact media initiatives, while also cultivating and managing strategic relationships with external agencies, vendors, and platform partners to ensure effective strategic execution across the connected consumer journey

Champion innovation and thought leadership by actively tracking industry trends, evaluating emerging technologies, and integrating best practices in paid media to continuously enhance strategic approaches and campaign performance for future-proofed consumer engagement

Drive successful integration of campaigns across all marketing channels/touchpoints, ensure message is effectively executed across multiple paid channels and Citi properties. Manage cross functional teams in social, Public Relations, product, media, digital to ensure seamless integration

Manage legal and product review process for all media creative while ensuring creative is clear, transparent and meaningful to consumers

Effectively partner with internal business teams to manage expectations, solve for issues that may arise and consistently add value

Provide guidance to internal business partners in the development of marketing materials, including providing a point of view on messaging, as well as guidance on media guidelines, imagery and ensuring consistency within Citi's mediaing system

Partner with and leverage research team to understand consumer insights for brief development and learn from media research as a way to consistently enhance campaigns

Manage day-to-day relationship with our agencies and provide direction that is clear and based on concrete rationale

Proactively solve issues to ensure consistently breakthrough, relevant, consumer-centric creative

Take ownership over competitive insights for your products/services – ensure working team is aware of new campaigns and implications for Citi

Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards

Qualification

Media managementCross-channel performance expertisePaid SearchSEOPaid SocialProgrammatic Video/DisplayAffiliate marketingData optimization frameworksCustomer acquisition focusAdvertising passionCuriosity about industryTeam management

Required

10+ years of experience in media, branding and advertising including managing teams

Deep cross-channel performance expertise. Proven hands-on understanding of Paid Search, SEO, Paid Social, Programmatic Video/Display and Affiliate marketing, and how these channels interact across the consumer journey

Ability to design frameworks that connect data, platforms and partners, using shared signals to optimize holistically rather than channel-by-channel

Align teams, challenge entrenched norms and drive operating model change

Relentless focus on acquiring the right customers at scale, balancing volume, efficiency and quality with a customer first growth mindset

Passionate about advertising and marketing and curious about new developments in the industry

Excellent communication skills required in order to negotiate internally, often at a senior level

Strong commercial awareness is a necessity

Accountable for the end results of an area

Exercises control over resources, policy formulation and planning

Full management responsibility of a team or multiple teams, including management of people, budget and planning, to include performance evaluation, compensation, hiring, disciplinary actions and terminations and budget approval

Preferred

Master's degree preferred

Benefits

Medical, dental & vision coverage

401(k)

Life, accident, and disability insurance

Wellness programs

Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays

Company

Citi

Glassdoor3.8

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.

Founded in 1812

San Antonio, Texas, USA

10001+ employees

https://www.citi.com

H1B Sponsorship

Citi has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (1386)

2024 (849)

2023 (1375)

2022 (1117)

2021 (876)

2020 (901)