Constellation Brands · 2 weeks ago
Field Marketing Associate Manager
Fort Bend County, TX
Full-time
Onsite
Mid Level
$80K/yr - $121K/yr
3+ years expConstellation Brands is a leading beverage company, and they are seeking a Field Marketing Associate Manager to support their marketing initiatives within the South Business Unit. This role involves assisting in the development and execution of marketing plans, managing budgets, and collaborating with creative agencies to enhance brand strategy and local marketing efforts.
Food and BeverageFood ProcessingManufacturingWine And Spirits
Responsibilities
Assist in the development of actionable regional initiatives that consider brand strategy, targeting, and positioning to deliver on Business Unit marketing and sales objectives
Leverage consumer insights and segmentation research to direct and influence regional programming
Assist in the development of annual plans at the regional level to support key sales and marketing initiatives, as assigned by the Field Marketing Manager and/or Director
Project Management: Ability to take on and own projects, as assigned by the Field Marketing Director and Manager. Source and evaluate local marketing opportunities that support the marketing strategy and Business Unit sales objectives; this could include but is not limited to local execution of media buys, sponsorships, retail extensions, experiential marketing programs, etc
Write succinct program briefs needed for program development and direction with agencies; provide feedback to agencies ensuring deliverables are aligned with brief and brand positioning
Creative Agency Lead: Lead the department’s relationship with creative agencies to develop assets, support tools, test-and-learn projects, and activations plans that deliver on department objectives. Assign tasks and deadlines, provide creative assets, and lead feedback delivery with agency partners
Support sponsorship initiatives including but not limited to financial tracking and execution, processing wholesaler billbacks, and working with the Field Marketing Manager on programming, media buys, sweepstakes, POS development, activation plans and asset fulfillment
Support brand- and national-lead programming initiatives including collaborative activation planning, arranging local market execution, and leading communication with the local sales team
Budget Management support of the Local Marketing Funds (LMF) for assigned territory; responsibilities include financial forecasts, processing accruals, budget review and reconciliation, approval and submission of all expenses, vendor set up, and adherence to all company and governmental regulatory policies
Ensure legal, trade, and internal compliance for all local marketing programs activated in assigned territory; submit, track and maintain files and engage appropriate teams for compliance purposes
Possess a clear understanding of local, state and federal beverage laws in assigned states. Utilizes knowledge in the development and implementation of local/social media, retail promotion overlays, special events and sponsorships
Create engaging tools to better communicate with and support marketing initiatives within the SBU sales team. Create and maintain the SBU Monthly Marketing Update, Programming Alerts, Monthly Marketing Calendar, and Activation Recap Tracker
Submit regular programming execution evaluations and updates (such as retail activation summaries, ROI analysis reports and competitive activity summaries) as requested by Field Marketing Director
Ensure file keeping best practices and maintain up to date records
Performs additional duties and responsibilities as determined by management
Qualification
Required
Bachelor's degree required preferably with a concentration in marketing
3+ years of progressive experience in a related role with an understanding of the job function, marketing, sales needs, and the three-tier distribution system
Proficient knowledge of marketing principles, practices, tactics and tools; ability to analyze consumer insights, sales and volume data to identify market opportunities and issues to drive both brand development and volume performance
Creativity and the ability to follow through on marketing projects from inception to completion; previous experience with marketing program design and implementation; ability to execute marketing strategy at the local level
Highly developed interpersonal skills are necessary; requires excellent written and oral communication skills with the ability to communicate well across all levels of the organization, including in presentation settings
Successful track record of working with and activating professional sports franchises, music/event venues and/or large-scale special events
Must be able to make decisions independently and recommend viable solutions to problems and issues
Must have a high degree of proficiency with all Microsoft Office applications including Excel, Word and PowerPoint; must be comfortable working with personal computers and be able to adapt to additional software programs for analytical/marketing/creative execution
Must possess a confident, pro-active, creative, and collaborative style that assimilates well within a team environment
Must be a self-starter, resourceful, and confident with a learner mindset, while working remote
Works well in a fast-paced, action-oriented team where priorities change and time frames are critical
Must have strong time management skills with the ability to manage multiple projects and prioritize workload; must be detail and results orientated
Highest degree of ethics and professional conduct
Must reside in, or be willing to move to Dallas, Texas, with the ability to travel up to 10% of the time
Preferred
Bilingual (English/Spanish)
Benefits
Paid time off
Medical/dental/vision insurance
401(k)
Company
Constellation Brands
Constellation Brands is a producer and marketer of beer, premium wine, and spirits brands.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.4B2025-10-15Post Ipo Debt· $500M
2025-04-29Post Ipo Debt· $500M
2024-01-09Post Ipo Debt· $400M
Leadership Team
Anushil Kumar
Head of Product and Solutions - Technology
Bill Podborny
Chief Information Security Officer
Recent News
2026-01-22
2026-01-09
2026-01-09
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